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s of McDonalds was evident as well, as case (MARINO, 2005, p. 17) mentioned that 'Through January 1, 2003, McDonald's performance was lackluster on several metrics, including customer service rankings and employee turnover, even its customer service ranking was the lowest in the fast food industry, so low ranks on customer service and high turnover rates was the weakness of McDonald's. 2. Operations The key indicators described by Weihrich (1982, p. 57) are 'research and development capabilities, the adequacy and productivity of the manufacturing facilities, product distribution channels, brand name protection and company image'. As case indicated (MARINO, 2005, p. 4) 'To combat rivals product innovations, McDonald's introduced 40 new menu items, though none of these was particularly successful, as well as a new "made for you" cooking system.' From that we learned that in terms of research and development capabilities, it is neither the strength nor the weakness to McDonald's. However, the brand name and production distribution channels could be one of the company's strengths in terms of operation, As case indicated (MARINO, 2005, p. 8) 'The McDonald's first store openings in new countries had consistently drawn huge crowds of people, sometimes upward of 40,000 consumers on the opening day. From there, we can somewhat learned the power of the brand McDonald's, and In 2002, 'McDonald's had represented the strongest international presence and greatest amount of worldwide sales' (MARINO, 2005, p. 8), so this could be one of the strengths of McDonald's. 'To resolve internal issues, In 2001 McDonald's reinstituted its comprehensive restaurant review operation that included Quality, Service, Cleanliness inspections, mystery shopper, and a toll-free number for customers to provide feedback' (MARINO, 2005, p. 4), The QSC systems were very important, which ensured the consistency of the operation and especially for the chain operated across 120 countries with more than 30k outlets. The weakness for McDonalds' is obvious as well, as case indicated 'Another factor contributing to poor service rankings was slow service at the drive-through window and its service time were about 40.67 seconds behind rivals' (MARINO, 2005, p. 18), so the low productivity is the weakness of McDonald's. 3. Finance The indicators described by Weihrich (1982, p. 57) are 'capital structure, financing, profitability, the tax situation, many financial ratios and it also demands short-and long-term financial planning congruent with the firm's objectives and strategy. This article will analyze the ratio of the companies in the last section, As to the short and long-term financial, 'Short-term financial objectives included cutting capital expenditure by 40 % in 2003, a decrease of approximately $ 1.2 billion. And long-term financial objectives the company intended to achieve by 2005 and beyond included annual systemwide sales growth of between 3 and 5 percent and growth in operating income of 6 to 7 percent. So its short and long-term financial planning was the strength of McDonald's. 4. Other factors There is one strength of McDonald's had to mention that is as Marino, 2005 indicated 'McDonald's real estate operations and its model of buying property and leasing it to franchisees and these real estate operations were to become a key to McDonald's business model-as the company would make more money from locating, building and opening more