Corporate marketing strategy
论文作者:留学生论文论文属性:学期论文 termpaper登出时间:2010-11-23编辑:anne点击率:5330
论文字数:4343论文编号:org201011231702171194语种:英语 English地区:英国价格:$ 33
关键词:Marketing strategyProduct strategyPricing strategyPromotional strategies
1 Introduction
The past decades have witnessed with its eyes a dramatic globalization of the international business communities with the combination of revolutionary development in the fields of information technologies, communication and transportation, the creation of economic integrations on the regional scale, the creation 英国市场战略论文of a world with relatively peace and development which allows the flow of goods uninterrupted, as well as the ever better trade policies which promote the trades between different areas and different countries as a whole (Czinkota et al., 2001; Theodosiou et al., 2003). All of the above ingredients have lead to the participation of a variety of corporations with different industries, sizes and countries, contributing to the rise of fierce competition (Craig, 1996)..............................
2 Marketing strategy
2.1 Product strategy
2.2 Pricing strategy
2.3 Distribution strategy
3 Promotion strategies
3.1 Promotion
3.2 Key questions to develop the promotional strategy
3.3 Promotional strategies
4 Conclusion
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