...........30
3.3.1 Epistemology…………………………………..…………………………………………..30
3.3.2 Positivism………………………………………………………………………………….31
3.3.3 Interpretivism………………………………………………………………………………31
3.4 Strategy of research methodology…………………………………………………………...32
3.5 Data collection……………………………………………………………………………….32
3.5.1 Secondary data……………………………………………………………………………..33
3.5.1.1 Advantage of secondary resources……………………………………………………….33
3.5.2 Primary data………………………………………………………………………………..33
3.5.2.1 Advantage of primary data……………………………………………………………….34
3.6. Data analysis………………………………………………………………………………...34
3.6.1 Quantitative analysis………………………………………………………………………35
3.7. Questionnaire………………………………………………………………………………..35
3.8 Conclusion…………………………………………………………………………………...36
4. Finding and analysis on primary research…………………………………………………….38
4.1 Introduction…………………………………………………………………………………..39
4.2 Results of respondents general information………………………………….........................40
4.2.1 Gender and age………………………….…………………………………........................40
4.2.2 The form of ownership of enterprises……………………………………………………...41
4.3 reason for choose strategic alliance and form of strategic alliance………………………….41
4.3.1 Join or establish strategic alliance before………………………………………………….41
4.3.2 Motivation of strategic alliance……………………………………………………………42
4.3.3 Common form of strategic alliance in Chinese small and medium enterprises……………43
4.4 partner selection and situation of trust……………………………………………………….43
4.4.1 Standard to select the strategic alliance partner………………………..…………………..43
4.4.2 Assess the trust situation of strategic alliance in the two side…………….……………….44
4.5 condition of strategic alliance………………………………………………………………..44
4.5.1 Strategic alliance achievement……………………………………………………………..44
4.5.2 Evaluate investment of human resource, technology and resource in strategic alliance…………………………………………………………………………………………...45
4.5.3 Evaluate the situation of cooperation………………………………………………………46
4.6 evaluate the risk in the strategic alliance and the solution of risk…………….......................46
4.6.1 Risk in the strategic alliance……………………………………………………………….46
4.6.2 Evaluate the study situation of strategic alliance…………………………………………..47
4.6.3 The method of solve the problem and conflict…………………………………………….48
4.7 discuss the benefits after join strategic alliance and the situation in future….........................48
4.7.1 Does the competitive capacity of your business has improved……….…………………...48
4.7.2 Whether the strategic alliance has possible to dissolve in the near future…………………49
4.7.3 Implement of management structure in future……………………………………………..50
4.8 Discussion……………………………………………………………………………………50
5. Limitations and recommendation……………………………………………………………..57
5.1 Introduction……………………………………….…………………….
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