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论文作者:留学生论文论文属性:硕士毕业论文 dissertation登出时间:2011-03-12编辑:anterran点击率:16505
论文字数:11121论文编号:org201103120931273178语种:英语 English地区:瑞典价格:$ 44
关键词:competitive advantagedifferentiationcompany’s strategy actionscase study of IKEA Sweden
University of Halmstad
School of Business and Engineering
Bachelor Degree
A creation of competitive advantage by using differentiation of company’s strategy actions. The case study of IKEA Sweden with 代写留学生论文experiences on Chinese and French markets.
Dissertation in Marketing
Credit point level – 10 ( 15ECTS)
Supervisor:
Venilton Reinert
Authors:
Landry Capdevielle
Min Li
Paulina Nogal
Halmstad, 23rd of May 2007
The table of contents
Introduction..........................................................................4
Problem.................................................................................................................................5
Purpose..................................................................................................................................6
Delimitations.........................................................................................................................6
The theoretical framework..................................................7
Social and cultural aspects.....................................................................................................7
PEST Analysis theory..........................................................................................................10
Marketing Mix theory..........................................................................................................11
The theory of standardization...............................................................................................13
The theory of differentiation................................................................................................14
The methodology...............................................................15
Deductive and inductive method..........................................................................................15
Quantitative and qualitative method....................................................................................16
Data collection,....................................................................................................................17
Primary data.....................................................................................................................17
Secondary data.................................................................................................................17
Evaluation of the empirical data...........................................................................................18
Validity............................................................................................................................18
Reliability........................................................................................................................18
PEST analysis about Sweden..........................................19
Political aspects....................................................................................................................19
Economical aspects..............................................................................................................19
Social aspects.......................................................................................................................21
Technological aspects..........................................................................................................22
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