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A series of advertisements about Apple computer can generalize these relations in a concrete form. First Apple Mac ad show on air three years ago, the content is simple, humorous but effective. Many people change their computer to Mac because of those ads. The general content is two guys named PC and Mac standing in front of a white stage and talk. Their talking about which is better between PC and Mac? PC represents personal computer with Windows system. Mac is apple computer with new type of system. These two guys’ talking never heard about technical expression of computer. They on the customer side thinking about which system is good for users. Some factors like maintenance, computer virus and compatibility. Of course, Mac always won at the end. The successful of these Mac ads is that apple company know what people think and make their products adapt to these ideas. As a company which exist to the present time, and produces personal computers and other electronic equipment such as very popular portable music players. Apple successfully establishes own popularity using the advertisement method. 

Mass Media is a creator of our culture today. Relationships between media, advertising and the formation of normative cultural values are all contributors to our culture today. The internet and globalization have also played a huge role in our culture; all of which have their own meanings, but ultimately build our culture. Mass media is a plays a big part in the enculturation of society. Humans have always lived in a world of communication. Relationships between media advertising and the formation of normative cultural values have a big impact on how we view our culture today. The news television shows print ads and radio advertising shape our culture. Television advertising and even the sitcoms we watch promote our normative cultural values. Media dominates and demands people’s attention. The ads tell us what is cool and good and they tell us that the famous actors we look up to feel that these products are important. In the shows on TV we see all the actors are using these products we feel are important. Is advertising more effective when the advertised brand name is revealed at the onset of an advertising message or when it is withheld until the end of the message? Given the propensity of advertising to withhold the brand name, advertisers apparently presume the latter, perhaps because they believe that the practice sustains attention to the advertisement. The network model of memory and related theories of associative learning imply superior advertising effectiveness when the brand name is presented at the beginning of an advertisement. An experiment was conducted to test this proposition. Several award-winning television advertisements were remastered to reveal the brand name either at the beginning or at the end of the spot. The results support the prediction that advertising is more effective when the brand name appears at the beginning of the advertisement. Evidence is consistent with the conclusion that the effect was caused by strengthening the memory association between the brand name and the evaluative implications of advertising content, not by any effect of brand-name placement on advertising liking, memory for the brand 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。