摘要:本文以苹果公司为例,分析了pc行业及如何管理企业,和企业文化的经营。苹果公司最在优势在于不断创新,但也一些问题。最后为苹果公司提出建议,建议它重新打造苹果TV。
r 2 and 3) combined (reference). However, this is not an indication that the industry has come to a standstill. In 2009, 38 companies had over $1 billion, compared to 2002 where it was only 15 companies (reference).
To remain a competitive vendor in the CS industry, you have to be prepared to innovate and develop your product. The technology changes all the time, which means that there will be tough competition among the providers in the industry. Recently Microsoft's leadership has been challenged by other providers in the industry, such as Google with its Android and Apple with its iOS, which indicates that the future software market will still be highly competitive.
Some of the major trends coming up in the CS Industry are Merger Mania which means strategic alliance between different business software vendors and the other upcoming trend would be Functional Expansion i.e. the software vendors trying to add new functionality to their software's.
企业及其战略的分析-Analysis of the firm and its strategies
The PC industry
In the ultra-competitive PC industry where stalwarts like Dell and Hewlett Packard have long been dominant, Apple re-entered with the intent of imposing its vision of what a PC should be. From figure -3 one can observe that Apple once again focusing on its customer based approach to innovation tops the PC industry in customer satisfaction.Description: ACSI
In the PC industry, Apple's range of Macintosh computers have been positioned as an integral part of its 'digital hub strategy' whereby they serve as value adding 'digital hubs' for other products such as the iPod, iPhone and a host of other digital devices.
In fact, one could argue that Apple is first and foremost a computer company because that is where it established its roots and it is the foundation on which the successful business models for other Apple products have been built. For instance, Apple's main strategy of owning and integrating both its software and hardware which is in sharp contrast to Microsoft's strategy of licensing its software to other computer manufacturers; Apple still uses this model in the smartphone market and the tablet PC market today.
A major criticism of Apple's strategy was that due to its integrated hardware and software platforms, it might have failed to gain a significantly larger market share compared to if it licensed its software like Microsoft. Though, a reasonable argument, one has to also observe the fact that the integrated software/hardware model does also from the basis of Apple's competitive strategy and as a constantly innovative company with high profit margins (as a result of being able to charge premium prices), Apple might not need to focus on capturing a larger share of the market as its primary goal is to achieve customer satisfaction by offering high quality, innovative products that allow it to charge premium prices.
Consumer Electronics Industry
The main success of Apple moving into the future is its focus on its R&D. The products developed by Apple have unique features and command premium prices. With the introduction of the iPod, Apple was considered to be a digital company rather than just a computer manufacturer. With the invention of the iPod there has been a great change in the portable music technology. The competitive advantage through which it dominat
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