酒店的管理弊端及其对策Management Abuses and Measures in Qiqushan Hotel [9]
论文作者:佚名论文属性:短文 essay登出时间:2009-04-12编辑:刘宝玲点击率:20151
论文字数:26000论文编号:org200904121500137569语种:中文 Chinese地区:中国价格:免费论文
关键词:Qiqushan hotelhotel managementabusemeasures七曲山大酒店酒店管理弊端措施
to the investment on propagation and taking part in public activities. Thus, it is not difficult to enlarge the hotel’s notability and attract more customers.
Fourthly, it is useful to predict the market and grasp the opportunity. This is one of the most powerful weapons in the work on marketing and sales. Marketing department is not only the main force to sell products, but also the decision-maker in the hotel. Some market information and changes in opponents business are often acquired by the marketers.
Fifthly, issuing a series of cards is to attract the guests for hotel’s profit. The cards includes “Gold card” (worth ten thousand Yuan), “Silver card” (worth five thousand Yuan), and “Gem card” (worth three thousand Yuan), and there is some limitation for using these cards:
(1) These cards can be used for only one year.
(2) After purchasing these cards, they are non- refundable.
(3) The owner of cards can enjoy discount and special services.
(4) The customers should have an application form to transact the admission procedures.
(5) If the users want to continue to use the cards whose money is overdrew, they should implant the same amount of money which is used to buy the card.
D. Human Resources in the Hotel
Firstly, it’s necessary to forming human being -centered humanistic management modal. The operators in hotel must regard the staff as the most valuable resource and the most important wealth, and must respect every member of the staff. The staff’s skill and enthusiasm determines the level of services which are provided for the customers. However, the operators pay little attention to the staff’s personal feelings. In the past, the staffs were ordered to do what the managers told them, According to an investigation, more than 85% of the staff are afraid of their managers. Therefore, if the managers want to improve the hotel development, they should respect the staff’s work, understand what the employees are thinking, safe guard the staff’s rights, and create a good working environment. Doing like this can enhance their confidence, motivate their work passion, and make them love their work.
Secondly, if the manager wants to keep on the staffs, they must raise the staff’s salaries and welfare. With the development of economy, people’s consuming standard is rising. The hotel should raise the staff’s salaries and welfare to make them feel that what they are paid can cover what they paid for.
Thirdly, the hotel must help the staff make a long-term strategic developing plan.
A lot of good and young staff leaves the hotel because they can learn nothing but the basic skill. Hence, the hotel should make a plan for staff’s development. According to the staff’s personal situations, the hotel should find the similarities and differences in the staff and provide them with a wide space to develop and give them a long-term developing
strategy. In this context, the staff’s loyalty and belief to the hotel will be longer and stronger.
Fourthly, the manager should combine the training theory with reality. When training the staff, the operators always talks about the theories but they don’t practice them. It is necessary to know some foreign languages; however, there are no professionals to teach foreign languages. Furthermore, In the Qiqushan hotel the staff don’t have language atmosphere to speak foreign languages. Therefore, it’s necessary to bring in some talents who master foreign languages. However, every year only a few fore
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