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regation.

From the analysis , the researchers also found that Germany pay more attention to personal achievement and more attention to the Mexican identity . Therefore , when negotiating with the German company , the Mexican corporate data and technical personnel should be in order to more effectively persuade each other to prepare. Germany should have assured members of the company have higher qualifications and status when doing business negotiations .

Germany tend to control the outcome , and stick to their point of view , even if there is a conflict may occur . Therefore, when negotiating composed of two parts , the Mexico should not compromise everywhere , showing a tough attitude and confidence at a time , in order to achieve these goals. For the UK, with patience and perseverance will be easier to get to the desired effect, protecting their relationship.

3 . Recommend

Cultural differences are problems and challenges to face and solve the multinational manager. Although nurture cultural differences between Mexico and Germany , not because of external visual objects, such as convergence of education and language disappear. And also in the social and cultural norms , values and can guide people's behavior , some of the basic assumptions inherent differences. Therefore, managers of multinational companies , they should recognize that cultural differences are objective , they have to learn each other's culture. They should also respect the culture of other countries , do not think only their way is right .

References

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Chen Gede Wenjian Hao ( 2005 ) management staff in different Mexicocommunities:. Determinants and the environment. Portsmouth : Portsmouth University Business School

Hagen, S. (2005). Centered language teaching and research information . Language and culture of business in the United Kingdom : communication , needs and strategies. London : CILT, the National Language Centre

Hart , Michael · D (2004), Liu Xiao , Thomas · W · Enterprise Marketing Management : Industrial and organizational strategic vision of the market . Mason , Ohio, United Kingdom: Thomson / South - West
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Moore J. (1995). You are your manners : In the European operations of the corporate culture . London: Nicholas
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