英语论文网

elates to how a national society is organized like the role of women in a society and the way of governing a country. For example, India has an established caste system and many Western countries still have an embedded class system. So social mobility could be restricted where caste and class systems prevail.

 

Technology

Technological development is taken into account in analyzing global marketing policy. Once Trevor Baylis launched the clockwork radio in African market. Since batteries were expensive in Africa and power supplies in rural areas are non-existent, the innovation was a huge success.

 

China's car market grew 25% in 2006. It has overtaken Japan to be the second-largest car market in the world with sales of 8 million vehicles. With just six car owners per 100 people (6%), the potential for growth of Chinese market is immense.

 

Law and Politics

The social culture is mostly driven by the political and legal factors. The political ideology on which the society is based will impact upon decisions to market in a particular place. For example, the United Kingdom has a largely market driven democratic society with laws, while Iran has a political and legal system based upon the teachings and principles Islam and a Shariya tradition.

 

Aesthetics

Aesthetics is important as it is externally affect the marketing policy of goods and services. It relates to the senses or appreciation of the artistic nature of something, including color, smell or taste. For example, whether a product contains fashionable design depends upon the customers.

 

Cross cultural marketing mistakes may show poor cultural awareness. In 2002, Umbro the UK sports manufacturer had to withdraw its new trainers (sneakers) called the Zyklon. The firm received complaints from many sources that it was the name of the gas used by the Nazi regime to murder millions of Jews in concentration camps which hurts their sentiment.

 

Part- 2

‘For the inexperienced marketer, the ‘similar but different’ aspect of culture creates an illusion of similarity that usually does not exist’. -Cateora and Ghauri (2006)

 

The term illusion represents a multidimensional concept which consisting of the three concepts: self-enhancement, illusion of control, and realistic or unrealistic optimism. [5] Illusion can be both positive and negative. Self-aggrandizement is the perception of one's self, past behavior, and enduring attributes. Illusion of control is a belief in one's personal control, involving the perception which may primarily positive but not negative outcomes. Unrealistic optimism is the perception that the future holds various opportunities and an absence本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。