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21世纪的劳动力具有高度多样性、文化多元性。为了在这种环境下进行有效管理，考虑国内外跨文化因素和全球营销政策里的实践同样重要。

个人认知是消费行为中决定性文化因素。文化包含了对我们所居住世界的隐性理论，社会成员们会大量的分享这些理论。但是除了他们分享的这套思维观点，他们可能还会有跟接受到的现有文化相冲突的个人认知。通常情况下出现在文化规范上，可能会带来内在争论并使人做出深入思考。

文化差异常常是国际营销传播和全球品牌管理技巧的基础。文化问题的重要性与日俱增。帮助营销者实现无国界客户调查的新技术加速了这一趋势。为了应对这种需求，卖家投入了越来越多的人力物力来了解精妙的文化差异，比如说耐克、微软和谷歌。

文化是一个广泛适用的概念，因为我们常常遇到不同的跨文化问题。它是人们处理问题的一种方式。文化可能和国家，社区的某一特定部分或者是组织公司（我们熟知的企业文化）相关。因此，文化包含了社会中一切的价值观和形式，习俗和传统，信仰和宗教，并且各不相同。

The 21st century workforce is highly diverse and multicultural. To effectively manage and to lead in this environment, cross-cultural factors both on domestic and global fronts and to practice those in global Marketing policy conveys the same importance.

Personal knowledge is the determinant of cultural matters in making purchasing decisions. General cultural knowledge includes implicit theories about the world in which we reside and those are largely shared by the members of society. But in addition to this shared set of ideas, there may also have personal knowledge that can conflict with accepted and culturally derived practices. Generally it is relied on cultural norms. It is more likely to engage in an internal debate, and waver in making a thoughtful deliberation.

Cultural differences are often the basis for international marketing communications as well as global brand management strategies throughout the world. [1] The importance of cultural issues has been increasing. It is fueled by new technologies which allow marketers to reach consumers across country boundaries and over the countries. To cope up with demand, marketers are spending increasing amounts of time and effort trying to understand subtle cultural differences as the efforts of Nike, IBM, and Google.

Culture is the widely used term as it there often comes different cross cultural issues. Culture is the way by which things are done around. Culture could relate to a country or with a distinct section of the community or within an organization (known as corporate culture). So, culture includes all values and norms, customs and traditions, beliefs and religions of a society which varies over one to another. For example, a boy growing up in China may generally accept the importance of his relationships with others, and they seek to keep harmony with family members. But boys of same age may take the family bond in more flexible way in American society.

Cultural Factors

Culture includes the set of beliefs, moral values, traditions, language, and laws which are commonly held by a nation, a community. Culturally determin本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。