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Not only the differences of languages that marketers should signify, but also other differences of aspects of culture namely, the values systems, the mindsets and how people perceive other behavior as acceptable or unacceptable. The international marketers, especially those newcomers, must pay attention to the almost intense differences in the country where everything looks superficially the same. Even in the Spanish-speaking Latin American countries, the idiom denotation becomes the serious problem when spoken in another country, because its meaning is varied according to the country’s values system and mindsets. Furthermore, people in the Spanish-speaking Latin American countries are likely to become speechless as a sign of denial of any “foreign-Spanish language”, because they are attached to the values systems concerning the national pride (Cateora and Ghauri, 2006: 91).

The similar-but-different also appears habitually to those countries in Asia, namely, Japan, Chinese and Korea. Westerns usually perceived them as countries possess the same cultures, inherit the same race, therefore, they are assumed to have similar interests. Although the Asians are perceived as if there were no distinction between Asian cultures across the Pacific region, the inexperienced marketers should acknowledge the truth that each Asian culture has distinctive characteristic, so the marketers should inspect the cultures of Asians one by one. In doing so, the inexperienced marketers would soon learn how the slightest distinctive characteristic of the Asian culture can shift the marketing policy to become the most impressive policy.

Observing the European customer is equally important to the international inexperienced marketers, for it has an epidemic growth of Europe combination. When the EU settles down, Cateora and Ghauri (2006) admit that numbers of the business impediments will be eradicated. Furthermore, they affirm that those marketers, who are interested into jumping into the Europe marketing, must not disregard the similar but different of the European customer, because the integration in Europe does not imply that the customers desire the identical products. General speaking, the international marketers have to admit that the cultural differences in Europe, which are constructed for at least thousand years, cannot be erased without difficulty and cannot be replaced with new cultures within short period of time.

It is obvious that the United States is another country that the international marketers should not overlook, because of its diverse subcultures, which are endorsed by the “mass communications and rapid travel”, enables them to develop into “homogenization” country (Cateora and Ghauri, 2006: 91). The epidemic growth of mass communications and rapid travel facilitate the Americans, no matter in Northeastern or in Midwestern, to make them possible to share the本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。