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cultural differences. However, it cannot be assumed that the Northeastern and the Midwestern cultures are identical. Another excellent example for this point is Germany, which is now unified, cannot truly reconcile the political and social differences.

 

Sharing the geopolitical boundary does not signify that the country would possess the identical culture. For instance, Canada, a country which shares the identical geopolitical, is separated by its heritages; French and English. A marketing strategy may be accepted and accomplished among French Canadians, but failed to satisfy the English Canadians. Therefore, it is obvious that in any cultures there are always subcultures which search for particular marketing policy.

 

The subculture differences that require particular marketing strategy can also be found in India. Southern India people can speak and understand numbers of particular languages, except Hindi, and those languages spoken among the Northern, Western, and Eastern people in India. India possesses 100 spoken languages, which contains 25 official languages. On the whole different languages, English is the only language that most people in India understand equally.

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