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ay that where there are people there are advertisements. We can hardly image what it would be if there are no advertisements in manufacture and distribution. Presently, advertising has replaced tourism and become the biggest smokeless industry in the world. According to statistics released by International Herald Tribune, in 1992, ad-investment of American in 1992 was 134.6 billion dollars, which, by proportion, was almost half of the investment of the whole world. Now, World Wide Web covers all over the world, provides advertising another working field. According to a research that up to 2004 American annual ad-investment on Internet reached 22 billion, which was as much as on TV. It is no exaggeration to say that advertising of America is changing with every passing day.
 
Ⅲ. Sexism in American society
A. Sexism in society
American is a state highly which calls for human rights and equality. But what’s the true situation of women in American? According to reports from all walks of life, women in all areas, career women, housewives, schoolgirls, and nuns receive discrimination or maltreatment in their workplace. Outwardly, women appear equally in all departments of American government, Secretary of State, Ministry of Labor, and Congress. On different occasions, you hear “ladies and gentlemen”, but not “gentlemen and ladies”. Ladies always come first. When walk on the way, gentlemen will give way to ladies. When taking a bus, the seats are surely given up to ladies. Women are so respected in society that can you say women are discriminated in America? As a matter of fact, women are generally unequal on employment. Women, even with the same degree and do the same job, they cannot get the same salary with men. If a male staff will get 1dollar per hour, a female staff can only get 0.77 dollar per hour. Compared with male, female get one quarter salary less than male do. As to the total income of a person’s whole life, there is a discrepancy of 700 thousand to 2 million dollars between female and male of all the professions, arranging from low salary worker like cleaners and waiters to high salary vocations like doctors and lawyers.
In the famous Wal-Mart lawsuit, a woman employee declares that since 1976, no matter in which position, women have earned less than men for doing equal work. In Wal-Mart, 70% workers are women, in order to reduce cost on salary, managers hold on a policy which discriminates against women on salary. Experts figure that the long shaped concept is the reason of women’s low salary in Wal-Mart.
Sexism can be found in other fields. In college, woman professors are to be belittled. Their achievements are less important compared to man professors’. In companies, woman employees find difficult to get promotion, just because she is female. For the sake of expressing their deprecation, about 27% electorates claim that they will vote for a woman candidate, no matter which party she is representative of. (Associated Press)
Woman’s rights emancipation indeed enables women to be equal in some aspects. However, sexism is still in existence in American. Especially in employment, women are receiving unfair treatment.
 
B. Reasons of sexism
According to American Traditional Dictionary, sexism refers to discrimination based on gender, especially discrimination against women: attitudes, conditions, or behaviors that promote stereotyping of so本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。