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case study:关于刻板印象的案例分析 [2]

论文作者:www.51lunwen.org论文属性:案例分析 Case Study登出时间:2015-03-29编辑:Cinderella点击率:7769

论文字数:2883论文编号:org201503271709374555语种:英语 English地区:英国价格:免费论文

关键词:Stereotypingcultural study刻板印象case study案例分析

摘要:本文作者以自己身边好友进入到知名出版社的求职经历为例,分析了刻板印象的出现及原理。对刻板印象概念进行了深入解读。

spring associate” with a publishing company, she looked at Nicky with all degrees of certainty and told her “You know you just got it because you are Mexican”. This statement landed like a grenade in the middle of the room. Nicky and I stood there simply stunned as she turned and walked away. In confusion, Nicky said, “Ah, now I remember that I am a Mexican student. Up until this moment I had thought of myself as just another communication student working as hard as I could and being judged on my merits; after all the publishing company did not ask me my ethnicity in the interview. “

 

This narrative left a profound and deep impression upon me ever since that day. Since then I have always questioned individuals interacting with me in an academic setting. Prior, I had never found myself questioning the opinion of others-I viewed myself as equal but in an institution of higher learning that prided itself on being the penultimate purveyor of “progressive” thought and tolerance that experience left a significantly negative impression. The purpose of this analysis is not to reminisce about a culturally significant moment but rather discuss this incident within the context of cultural paradigms provided by several leading scholars in the field of Intercultural Communications.

 

These scholars have promulgated various environments that dictate certain logical dynamics that can affect the interpretation of this event and allow for the derivation of various conclusions. This analysis will implement various aspects of this narrative into several intercultural models whose sole premise will be to further the understanding of why the impact of this narrative can render such grossly negative consequences.

 

Finally, this analysis will surmise the various constructs presented by the various scholars introduced within this analysis and review how each logical paradigm can influence the conclusion derived from the narrative and how this conclusion can influence further cultural interactions.

 

Discussion

 

The first cultural construct that will be discussed in relation to this narrative is the intercultural relationships designed by Hofstede. Hofstede discusses the process people develop in terms of dealing with individuals from other cultures. These processes are found at the universal, collective and individual levels. Hofstede defines culture as “collective programming of the mind”; it manifests itself only in values and these values are not often correct. These values represent and manifest themselves in superficial ways. “This does not mean; of course; that people are programmed the way computers are. A person’s behavior is only partially predetermined by her or his mental programs: (s) he has a basic ability to deviate from them, and to react in was which are new, creative, destructive, unexpected “(Hofstede, 2001, p. 5).

 

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