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roducts of Chinese Jing Wine, a top-quality healthcare wine in China, using functional component extracting craft, with the fundamental style of Chinese Jing Wine.
译文2：Ginseng & Antler Jing Wine 38%, your new expression of life
Want to break away from the convention? Get ready for a new life? Then try our new blue blood Guizhou Maotai Liquor 38%. An unconventional blend of tradition and innovation.
从译文本身来看，译文1没有任何不恰当之处，完全忠实地再现原文本中要表达的信息。然而广告语篇除了信息功能外，最主要的劝诱功能必须得以实现。而该译文简单平淡的叙述对于追求个性的西方人来说，很难达到煽动和影响消费者情绪的效果。译文2则一改原文风格，选择了标准的口语化表达，以问句引起消费者的注意，句式简短有力，生动而具有煽动性。从实现广告目的的角度看，译文2一定比译文1更到位地实现了一个广告文本的功效。
中文广告倾向于用政府机关或权威机构对产品的评价向消费者保证产品的质量，而西方消费者不会迷信权威，更重视产品的实际功效。下例广告的翻译可以说明这个问题。
例6：2002年，国家税务总局和中华全国工商联合会授予劲牌“诚信纳税企业”；2003年，国家工商行政管理总局评定劲牌为“全国守合同重信用企业”；2003年12月，劲牌公司被湖北文明委评为“湖北文明单位”；2007年9月，劲牌保健酒被食品工业联合会评为“中国名牌产品”。
译文1：In 2002, Chinese Jing Wine was conferred “Honest Taxpayer” by the State Administration of Taxation and the All-China Federation of Commerce and Industry; In 2003, “Enterprise honoring the contract and keeping the promise” by SAIC; In December of 2003, “The Best Civilized Unit of Hubei province” by Hubei Civilization Commission; In September of 2007, the products of Jing Brand are considered “Food quality reaching a set standard nationally” by Chinese Food and Industry Association.
译文2：Chinese Jing Wine has won many honors, which guarantees its high quality and good service. And we believe that’s wh本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。