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96) are countries level achieved under free and fair market conditions, products and services based international markets testing; meanwhile, maintaining and expanding to real incomes of people in long term. Scott and Lodge (1985) refers to competitiveness of countries as create, produce, distribute and / or products services in foreign trade while a higher return on existing resources. The Institute for Management Development: IMD (2011) define competitiveness of country is how country create and maintain an environment which sustain the competitiveness of enterprises. Definition from World Economic Forum: WEF (2011-2012) are set of institutions and the economy support high rates of economic growth in medium term.

In the case of ASEAN Economic Community: AEC within 2020 are increasing role in momentarily time as interesting, which affect the member countries competitiveness development and affect other countries around the world. The idea as ASEAN will become a single production and marketing area, that is refers to it needs to be moved freely inputs which process can be carried out anywhere; in order that memberships can use the resources of each country on same as raw materials, labor sharing, commodity standards, and rules/regulations (Plummer and Click, 2005). Regularly composed 10 AEC member states of the ASEAN countries as Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Vietnam, and Thailand; with regard to present, ASEAN has negotiated with the European Union in order to trade also together. Consequently, the effect of the agreement is to enable trading of ASEAN potential, expanding, and including foreign investment to accommodate entered to ASEAN Economic Community (Plummer, 2006). Thus, countries who are one of the AEC member states need to consider all aspects as economic structure, private sector, and structure of public sector to determine the potential capabilities competitive in economy towards community. In addition, the competitiveness analysis used information of “World Economic Forum as The Global Competitiveness Report” to measure each country, which include a comprehensive tool for measuring microeconomic and macroeconomic foundations of national competition. WEF defines competitiveness as “the set of institutions, policies, and factors that determine the productivity level of a country”. Then, the productivity level determine the level of prosperity to suffer also determine the rate of return on the economic conditions of production as received from the investment in the economy Although, the productivity of country determine ability to maintain a high level of income. Thus, return to investment is one of the important factors that explain the growth potential of the economy (Schwab, 2011).

Therefore, this paper presents a concept as analysis that determines the distance member states countries, which ready to step into the equivalent level development of competitiveness which two aspect as both IMD and WEF source. Hence, the paper will include; the first is an introduction that concept of competitiveness; the second is literature review as details that theoretical background, and about to competitiveness-ranking by the WEF and IMD; the third is research methodology design as data and data analysis. Finally, presentation is directions for future research of the concept paper and paper contribution.

2. LITERATURE REVIEW

2.1 THEORETI