英语论文网

t while conducting a study that deals with the business tracts. The research methodology plays a very important role in such a study. So the selection of the research method is very important so as to make sure that the correct results can be achieved. Research methods can be divided into quantitative, qualitative and participatory research methods. The choice of the method would depend on the nature of the study undertaken and the objective of the study. Each method of research has its own tools, techniques, approach and interpretation. Each research method has its' own individual way of interpretation and correct interpretation of the research is very important to get the optimum return from the research. Qualitative research combines collecting, analyzing and interpreting data by examining the behavior of people and looking into their wants and opinions. Qualitative research is focused on the wants and behaviors of the participants in a given situation or environment. Quantitative method, on the other hand, is an inquiry into a recognized problem which can be measured in form of numbers based on a pre-existing theory and which can be interpreted by using statistical methods. The purpose of the quantitative method is to identify the current environment and to measure the cause and effect by comparing different things. Qualitative research tends to be subjective while the quantitative is more objective (Neill, 2007).

In order to decide on the best type of research for the study, it is very important to know the types that constitute a certain research and how can they be helpful in bringing out the correct result. The four major constituents of a qualitative research method are interviews, surveys, questionnaires and focus groups while the parts of a quantitative research method are Descriptive survey method, Co-relational method, Casual Comparative method and Experimental method. Each constituent have their certain and exclusive characteristics and these characteristics would initiate the choice of that method. But due to the immense complexities in today's business world and the effect of a decision on various participants in the economic process, a mixture of both the types of methods viz. qualitative research and quantitative research gas become very popular because in order to learn the effects of a decision on the company can be known by using quantitative research method while the effects on the customer can be known by qualitative method (MacDonald, 2005).

The author has decided on using both qualitative and quantitative method in the study because of their exclusive characteristics and how both these methods can be used to get a perfect picture about the situation and the results of both the research can be used to generate the optimum outcome and taking decisions that can generate the optimum revenue for the company as well as satisfy the customer's needs and wants. But this mixture of methods and their efficient use of the results generated are dependent on the interpretation of the findings and so it may be possible that different persons doing the same study may get different outcomes and the main reason for the difference is the different interpretations. The main reason behind the choice of a mixture of both the research methods is due to the subject of the study and in order本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。