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In order to make a suggestion that can help the company turn around its' operational efficiency, it is very important to choose the correct type of instrument for the research. The author has selected company comparison and consumer survey as a research instrument for the developer. This mix use of qualitative research method i.e. consumer research and quantitative method i.e. studying the financial statements and the company profile would be able to give a better understanding of the business of the competitors and various other parts of the industry and the areas that could help the company to turn around its' financial woes and turn its business in the rising industry into a positive tone.

This potent mix of research method will also help the developer in finding the causes of its losses and by comparing its business strategies with its competitors, the entity can also monitor its competitors and modify its strategies accordingly in order to compete in a more aggressive manner. As the Chinese General and military strategist Sun-Tzu in 400 BC put it, ' Keep your friends close, and your enemies closer' (Tzu, & Lionel, 2007), this mix of research method would justify the saying. Monitoring the competitor and devising a plan accordingly can be profitable.

Data Collection

The data related to the study have been collected from the balance sheets of various companies, the Essential Facts released every year by the Entertainment Software Association and various other news articles related to the subject. The annual reports provide details about the financial dealings of the company in question while the share-holders address gives an insight on the financial dealings of the company and the business strategies as well as the cash-cows of the company in question. All these information is very important to consider the actual situation of the company's business and make necessary and accurate predictions about the future of the company.

At the same time, the consumer survey has used to support the author's findings and providing commercially profitable and feasible solutions for the company's troubles. The author's study is widely related to the production-line strategy to improve the profitability of the company and a consumer's wants play a very important role in deciding the direction of the production strategy that has been adopted by the company. As a result of the nature of the study, data has been collected from the financial documents that have been filed by the company and the various documents that have been presented at various E3 meets by the regulatory board of the entertainment software industry, the ESA.

Questionnaire for the Customers

The following questionnaire was given to the customers in order to get a better idea about the target audience and the various aspects of the consumer's wants and demands and the best way to deal with it. The author used personal approach as well as the use of the internet has been done in order to get the respo本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。