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ognition increases as well as hype is created in the market for the upcoming product. Brand Recognition now has a very important place in the market and so in order to make the product easily visible market and in order to garner attention towards their products, it is very important for small developer firms to take the help of big giants in publishing the final product. This gives the product a chance to succeed in the market.

In return of their services, the publishers make a huge amount of profit from the sales of such games without investing a small amount in the development overheads of the company. Thus more outside game publishing can help the company into accumulating more profit that it can use to develop 'Hollywood-style' games that can bring huge financial success like grand Theft Auto 4 did for take-Two and Call of Duty: Modern Warfare 2 did for Activision.

Due to the above reasons, the developers/publishers should maintain a ratio of 1 : >1 between internal development to external development. They should try and publish more games rather than developing them on their own. The developer/publisher should always maintain a favorable production stance when it comes to internal v/s external development of games.

Two Lines, One Product

This is a system where a company having one huge title can employ two production lines to produce the same product. In other words, one production line is working on one installment of the franchise while at the same time; the other production line can work on the next installment of the same franchise. In this manner, the company can introduce a new installment of its biggest franchise every year which can generate huge revenues for it every year. The company can make huge profits in this manner. But there is a huge pitfall in this method. The company has to take care about not to over-stretch its luck. Certain hype is necessary in order for a product to create a bang at its launch. The publisher has to make sure that the game is being provided to the public at regular intervals so that the interest in the game is still there. If the producer tends to overdo the title, then the hype created by the title would not be enough and as a result, the introduction of every new installment would result in a decrease of the consumer's interest in the franchise hence less sales.

Activision has been using this technique for the development of its Call of Duty franchise. Activision has employed its two development studios, Infinity Ward and Treyarch who are simultaneously developing games for the franchise. They have been launching games every year starting from 2007. Infinity Ward launched its Modern Warfare in 2007, followed by Treyarch launching its World at War in 2008 followed by Infinity Ward launching its Modern Warfare 2 on 10th November, 2009. (Activision, 2009)

So it can be seen that employing multiple lines of production in developing games can be used profitably and in the long run the company can earn profit from its operations. The market for video games is always there and even in the times of recession, the video game companies have noted an increase in the revenues. So the company will have to make sur本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。