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e that it is keeping its costs in check and it will help the company in making profit. The Call of Duty series as a whole has topped $3 billion for Activision. (Activision, 2009)

Chapter 5

Conclusion

The video game industry is flourishing even when the giant auto industry of the United States has to seek help from the government in order to survive the worst recession US has ever seen. The Detroit 3- Ford, GM and Chrysler had to go to the Senate for the bail-out money; while at the same time, the video game software industry has seen a huge growth in its business which has turned it into a financial juggernaut. A growth rate of 28% and 23% in 2007 and 2008 respectively have been the highest growth rates that has been achieved by the industry in such years when the US economy has been on a downward spiral is phenomenal. The evolution of a small software, designed to entertain the visitors at a New York laboratory to a multi-billion dollar industry has been nothing but epic. A few years ago, computer gamers were in small number, now people who do not play computer games are in small number. In recent times, success of Hollywood has been over-shadowed by the success of the video game industry. Video games collecting more revenue than big Hollywood blockbusters would have been a dream years' ago, but in 2009, it has been proved that the video game industry is a rising force that is coming forward as a profit-making industry and as a rising employer.

This chapter summarizes the research done in the business dealings of video game developing and publishing companies and looks into the reasons behind the recent down-turn of the profit-generating capacity of the video game developing giants. This chapter will answer all the questions that have been addressed at the beginning of the research. But as any economic and management subject, there is always room for further investigation and the author would like to encourage any such research.

Taking into consideration the study undertaken and the research done, the author has reached the following conclusions and would like to advice the companies that are involved in the business of video game development and publication.

Control the overhead costs by employing external sources of development.

Try and maintain a ratio of 1 : >1 between internal and external development of games.

Do not put too much stress on developing 'Hollywood-style' games and rather focus on one's strong fields.

Encourage consumer involvement in the development process of the games and try and cater to the needs of the consumer.

Look towards new and unchartered concepts that can enrich the gaming experience for people.

The business of developing and publishing video games is very complicated as well as interesting. The market for video games is still blooming and hence, any company can partake in the developing industry and make huge profits. But in order to achieve the goal of revenue maximization, a company will have to be adventurous and innovator. Innovation wi本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。