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ucts segmentation which target various customers, distributional channel, additional values of productions.
Firstly, there is upper-middle group who can earn a better revenue that the average of massive people. With sufficient savings, the upper-middle group desire to have a better quality life showed in preferable famous brand and high quality production. Compared with mass customers, they even pay more attention to the self-image with much more desire of cosmetic products. Based on related high social standard, upper-middle group do not want to go to the supermarket to purchase the self-care production with a preference of high level Department stores and exclusive agencies. As a result, with a high requirement of brand image and production function like anti-aging, the company may promote some high qualified products with high costs to commit with the rich target audiences which is elegant brand image and high bio-technology contains in function. However, it must be the smallest portion included in this company due to its small-sized with limited capital.
Definitely, mass customers still occupy the biggest share of the cosmetic market with an average affordable saving. In addition, with the global economic depression, more customers tends to lead a frugal life with limited budget. Consequently, it may focus on the fashionable and functional features with the products but in affordable prices. The mass customers can choose the products in the daily life like supermarkets, department store or other convenient stores. Thus, these places may be the best choices for us to expand larger markets.
The customers always demand professional products and suggestion in hair care aspect due to it related closely to the image. Moreover, some hair color or hair care behaviour can not be DIY in home especially for some customers do not have much professional knowledges about it. Due to that, the company can promote the technology and professional functions of the products especially with the broad of the sales channel into barber shop and franchise health care stores. With professional image and quality, it may generate a customer trust and preference in the cosmetic market.
Finally, the environmental pollution brought by the improvement of industrialization and the psychological depression from pressure life generate more skin problems in recent days. The health situation of skin draw the attention of customers. The consumers tend to pay attention to purchase some professional skin care products with some pharmacy features. Consequently, the professional skin doctor with white uniforms can provide some reliable advise for the customers.
In spit of that L'Oreal has a high technology research ability and a high quality product, with many strong competitors in the market, L'Oreal still need to carry out various Marketing promotion activities using marketing communication mix. Marketing communication mix defined as the particular combination of marketing tools that work together to communicate the marketer's message, to achieve the marketer's objectives, and to satisfy the target market( Answers.com; 2008).

3.2 Marketing Communication Mix
In spit of that high technology research ability and a high quality product, with many strong competitors in the market, our company still needs to carry out various marketing promotion activities using marketing communication mix. Marketing c