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Supply Chain in B2B

B2B供应链

INTRODUCTION

引言

Supply chain management (SCM) is the management of the interconnection of organizations/individuals that relate to each other through upstream and downstream linkages between the processes that produce value (products and/or services) to the ultimate consumer. The whole process of SCM could be seen as a network which involves all activITies of organizations/individuals to final customers. In B2B campaign, the final customers are usually considered as organizations, institutions, governments, etc.. In this kind of business campaign, SCM play as a similar role as it did in other environments, excluding the last link of the supply chain. Currently, it is a trend to extend B2B markets through internet for many companies. E-commerce is tended to be more and more important in B2B Marketing. Therefore, SCM in B2B is asked to fit this situation by using ICT and focusing on integrating information and connecting all activities through IT system. This article is about to discuss the definition of SCM and address its functions and activities in B2B by using two different examples.

供应链管理（SCM）是相互关联的，通过产生价值（产品和/或服务），以最终消费者的过程之间的上下游联系的组织/个人的联网管理。供应链管理的全过程，可以被看作是涉及组织/个人的所有活动，以最终客户的网络。在B2B战役，最终客户通常被认为是组织，机构，政府部门等。在这种业务活动的，供应链管理，因为它在其他环境中确实扮演了类似的角色，但不包括供应链的最后一个环节。目前，它是一个趋势，通过互联网B2B市场扩大了许多公司。电子商务是趋向于越来越重要的B2B营销。因此，供应链管理在B2B被要求通过使用信息通信技术，专注于整合信息，并通过IT系统连接的所有活动，以适应这种情况。这篇文章是关于讨论供应链管理的定义，并通过B2B的两个不同的例子解决其职能和活动。

DEFINING SUPPLY CHAIN MANAGEMENT

供应链管理的定义

The concept of SCM has come to enhance the subject of Logistics with a more comprehensive treatment that spans the entire value system from suppliers to customers (Handfield & Nichols, 2004). H & N has explained well that SCM start connections from initial suppliers or manufacturers to ultimate customers. In B2B campaign, the ultimate customers are not individuals, but organizations, companies, governments, etc.. SCM in B2B create strong relationships between all parts of the chain.

供应链管理的概念已经提升到了物流的课题，更全面的概念，跨越整个价值体系从供应商到客户（汉德菲尔德＆尼科尔斯，2004）。 H和N已经解释清楚，单片机开始从最初的联系供应商或制造商和最终客户。在B2B战役，最终客户不是个人，而是组织，公司，政府等。单片机在B2B创造链的各个部分之间是个牢固的链条。

In fact, the Council of logistics Management has mentioned the importance of strong relationship between industrial parts in supply chain by defining SCM as ‘encompassing the planning and management of all activities involved in sourcing and procurement, conversion and all logistics management activities. Importantly it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, third party service providers, and customers’. This definition states that essential in SCM is the management of close relationships between firms, which are the core for achieving higher supply chain performance. In fact it has been particularly recognized that SCM is increasingly emphasizing inter-organisational coordination of activities to create competitive advantages (Ballou, Gilbert, & Mukherjee, 2000). Now that inter-organisational relationships are becoming the core in industrial supply chains, it is worthwhile to consider empirical antece本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。