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ommunication mix defined as the particular combination of marketing tools that work together to communicate the marketer's message, to achieve the marketer's objectives, and to satisfy the target market( Answers.com; 2008).
Some traditional promotional methods will still be used by 'Natural Up' like newspaper, billboard and television. The advertisement will propose to be filled with the eyes of the audiences everywhere to catch the attentions of mass customers. The improvement in the technology generate a great changes in the marketing promotional proposals nowadays. The spread of network can enhance the convenient and scope to target customers. As a result, investment in the Internet by establishing long term interactive relationship with some female Internet will be focused. For assumption, in China, the important emergency market, it can work with Sina.com, the so-called biggest internal systematic and comprehensive net closely to promote the new product to target customers.
Increasingly however, the advertisement cost is a direct cost, some cost to maintain reliable and fashionable brand image in the marketing communication aspect is still a cost. Thus, it needs to attract more third-party sponsors.

3.3 To Better Understanding the Demographic Variables of Target Markets
Demographic is a related complicated concepts with many variables which closely influence the promotional and customers communication effectiveness. For illustration, the upper-middle-class who has the desire to possess luxurious goods to show their priory saving with others proves a big demand of luxurious goods. Markers can attract that group though showing self-fulfillment feeling and high level of quality and brand level both in the product design and advertisement. Additionally, the global teen can be allure by fashionable and personal product that can prove their unique characteristics. This appears that the company should put more attention on these groups of people who may be the biggest potential customers for 'Natural Up'.

3.4 Master the psychological variables in purchasing behaviour
Try to control and master customers psychological demands but not follow. Customers tend to consume some unnecessary products due to the emotional demands. Better customers’ communicational ways like interact directly by custom service of marketing area can benefit marketers to plan the suitable proposal to spur target customers psychological needs.

3.5 Create new decision models
According to the traditional logical decision making model, marketers will spur the customers in internal and external like the promotion of product and the value can brought by the product. However, in some non-consuming product like fashionable clothing, customers tend to make a newable decision model. Those changes in purchasing decision are due to the complicated social surroundings. Marketers can not only stimulate the sales in promotion advertisement by also direct sale the product to the terminal which means the customers can get touch of the sales distribution. Customers will make much quicker decision without the forecast though to be the doer. Then, marketers can be the teacher to cultivate how to use the value of products.

4.Methodology
The research aims to offer the new cosmetic company a bright gu