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e problem clearly. Aaker et al (2004, p75) also argued that in the situation where exploratory research is conducted, it is often the case where there is little knowledge about the research problem. Thus, Chisnall (2001, p35) argued that exploratory research aims at finding the real nature of research problems and laying relevant hypotheses for later tests.

Cooper and Schindler (2006, p194) argued that descriptive research is used to find out answers to the questions who, what, when, where, or how much. It investigates more specific problems than exploratory research. It enables the elements in the exploratory research to be better described and related.

Causal research approaches according to Aaker et al (2004, p77) are used in situations where researchers aim to test if one variable causes or determines the other variable. Cooper and Schindler (2006, p194) also believed that casual research is used to show some causal relationships between variables. Generally, it is used in some specific conditions and aims at obtaining accurate results.

Research Strategy

Research strategy refers to a general orientation and process to conduct research. Once a research approach is decided, researchers need to focus on the research methods. There are two major strategies of conducting business research, namely, the quantitative and the qualitative strategies, (Hague, 1992 p120).

Quantitative Research/ Deductive Research can be constructed as a research strategy that focuses on quantification in the data collection and data analysis, (Bryman and Bell, 2003).Quantitative research is the systematic scientific investigation of quantitative properties and phenomena and their relationships. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to natural phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships. It involves using deductive theory in which one develop a theory and hypothesis (or hypotheses) and design a research strategy to test the hypothesis. Saunders et al,(2003, p85).

Qualitative research/ Inductive Research is a method of inquiry appropriated in many different academic disciplines, traditionally in the social sciences, but also in business/ market research and further contexts, ( Denzin et al, 2005).

It aims to gather an in-depth understanding of human behaviour and the reasons that govern such behaviour. The qualitative method investigates the 'why' and 'how' of decision making, not just 'what', 'where', 'when'. Hence, smaller but focused samples are more often needed, rather than large random samples. Aaker et al (2004, p75) argued that 'qualitative research methods are very flexible'. It is used mainly in exploratory research and its main objective is to gain preliminary insights into research problems, (Hair et al, 2006, p173). Qualitative research emphasizes on the ways an individual's interpret the social world, it rejects the practices and norms of positivism. It emphasizes on words rather than quantification本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。