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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-04-23编辑:felicia点击率:30058
论文字数:论文编号:org201504202146504900语种:英语 English地区:英国价格:免费论文
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摘要:很多人不了解特许经营权,对特许经营权的作用和意义都很不了解。本文以麦当劳为例,为大家分析特许经营权的意义和价值。
Churchill and Iacobucci (2002, p453) indicates two types of sampling available: probability and non-probability sampling. A probability sampling suggests that each element in the population has equal chance to be chosen as a sample. In non-probability sampling, there is no guarantee for each element to be included in the sample, it mainly depends on the personal judgment of the researcher.
Hair et al (2006, p320-1), argued that sample size for non-probability sampling is usually determined by the researcher and 'the best that can be offered is directional ideas about the target population', as is the case for this study.
In terms of the suitable situations of using each, Aaker et al (2004, p387-90) argued that non-probability sampling can be used in exploratory research as follows: judgemental, snowball, convenience, and quota sampling.
Snowball sampling was used to determine the sample size for this research, as supported in Collis &Hussey,(2003) that 'Most phenomenological (social-business) research adopt this approach because it is essential to select respondents with experience and previous knowledge of the phenomena and process been researched',(p158). And to be able to properly respond to the research questions.
For the purpose of this research, Respondents who were specific to this research were selected rather than randomly selected respondents.
From the franchisee's view, three (3) respondents were selected including the franchisee (Mr. Peter Sullivan), the restaurant business manager (Mr. Sharad Kanwar), two assistant business managers, (Mr. La Vinny and Mr. Kizzy Islam) and one (1) shift running manager(Miss Semma Bessuroglu were selected to be interviewed in the restaurant, and their responses were useful for the research.
On the franchisor's view, two (2) field consultants were selected from the United Kingdom McDonalds headquarters at East finchley, London, (Mr. Robbie Hawe and Mr. Kalu Ukpai). This becomes necessary to compare the responses from both perspectives.
Method of Data Collection (Primary and Secondary)
A research method refers to a technique for collecting data. Commonly used research methods are primary and secondary sources. The primary sources include using questionnaires, interview and observation methods to gather current informations for a research, while the secondary sources are those informations sourced from the documentary reviews usually from textbooks, journals, articles and so on relevant to this study. (Bryman & Bell, 2003).
This research involves the use of primary data collection involving interviews (semi-structured) and participant observations, and secondary data collection includes documentary reviews from related sources relating to this study.
Interview Method
Interview is a method in which a researcher asks questions from the respondents while noting down the responses personally, (Moser &Kalton, 2001p.346). The interview method is the most widely used in qualitative research. In qualitative interviewing, the emphasis is on the interviewee's point of本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。