英语论文网

ZARA supply chain:
To the rapid reaction of the market, ZARA, spent heavily in the integration of designing their own sensitive supply chain. Some international clothing brands giant knowingly ZARA powerful, can not learn, can not imitate, the reason is that the ZARA supply chain as the core of fast fashion clothing the whole control system.
 
ZARA supply chain in Figure 1
An the ZARA R & D,
     ZARA is truly consumer demand, consumer demand for the company in the world, it is unique to ad hoc R & D design concept makes it the one hand, the rapid reaction of the market, quickly grasp the trend of consumption of individual consumers. On the other hand can reduce costs, enhance their competitive advantage. ZARA clothing design strategy is a "multi-style, low-volume", CEO Isla said: "We do not want everyone to wear the same clothes. Year, it can be about 12,000 kinds of fashion, then what is the reason ZARA have such a strong design capability, and will not be because it has the world's best or most designers, on the contrary ZARA over 400 designers, but most of them are 20-year-old young man, which is ZARA save a lot of R & D expenses, improve the competitiveness of its products on the market. The ZARA R & D and design in two ways. A ZARA designer is not so much "designer", as it is the copy version member. They are typical of the "trapeze" was frequently seen in Milan, Paris Fashion Center held a variety of fashion show, or access to a variety of fashionable occasions, observation and induction of the latest design concepts and fashion trends. Typically, the latest design of some of the top brand just came out not long, ZARA, will be released and these designs are very similar fashion. This design approach can guarantee ZARA keeping up with fashion trends. It is reported that in Europe, each year ZARA top brand should pay tens of millions of euros in fines. ZARA and not give up this design pattern, earn much higher profits than a fine, and in this way to break the future situation of the other enterprise architects leading companies. Two, the ZARA distribution of the extensive network of retail stores, ZARA can quickly understand changes in the international market trends. ZARA store daily sales data reached the headquarters, the headquarters of the designers design clothing based on the write data. ZARA designers adhere to the "abandon the concept of innovation to lead the fashion" design, they insist on two design concepts, in accordance with the common design. Designer on recent sales data, which found some similarities, such as: white clothes into the 10 days is more popular, the next design on the design of white clothing. 2, in accordance with the trend of design. Such as: statistical study found that the four buttons in a shop of some kind of clothing to the recent sell 5 a day on average, certain clothing of the three buttons to sell 10 a day on average, two buttons of a certain clothing day average sold 15, the next design in the region to design a button.
Through two unique design mode, on the one hand, allows ZARA to meet the diverse needs of consumers, on the other hand, obtaining the cost reduction.
ZARA manufacturing
 
The ZARA manufacturing in Figure 2
In the 1960s, Toyota Motor Corporation in Japan Ono resistant design in-time production (JIT), its basic idea can be summarized as "when needed, according to the required amou本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。