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and is often associated with being the catalyst behind the vending business. As early as 1888, vending machines appeared at subway stations in Manhattan offering different varieties of chewing gum.

In 1893, the William Wrigley Company, based in Chicago, IL, introduced two new chewing gums, Juicy Fruits and Wrigley's Spearmint, which to this day, remain some of the best selling chewing gums in the world.

In an attempt to compete with Wrigley's success, the American Chicle Company was established in 1899 and was an amalgamation of Yucatan Gum, Adams Gum, Beeman's Gum and Kiss Me Gum.

In 1899, Franklin V. Canning, a dentist, introduced Dentyne Gum and later that year, Chiclets was formally introduced. Both chewing gums are still available today although the formulas have changed.

The earliest form of bubble gum was known as Blibber-Blubber gum. The credit for making the first bubble gum goes to Frank Fleer who invented the juicy chew back in 1906. But this first bubble gum of the world met with a tragic fate. In the absence of proper marketing the Blibber-Blubber gums were never sold.

The industry, fiercely competitive, saw little change until 1914. That year, following the success of Juicy Fruit and Wrigley's Spearmint, the William Wrigley Jr. Company introduced Doublemint Gum. Later that year, Thomas Adams introduced Adam's Clove Gum that to this day remains a retro candy 'cult' classic.

American Chicle, in hopes of narrowing competition, purchased the company that invented Chiclets and went on to acquire the Dentyne Company while William Wrigley Jr. Co., in 1923, became one of the first candy companies to be listed on the New York Stock Exchange.

In the year 1928, Walter Diemer who was an employee of the Frank H. Fleer Company, invented an improved version of bubble gum by modifying Fleer's original recipe. It is Diemer who was the pioneer in turning the bubble gum into pink. It is interesting to note that he used nothing else other than pink because at that time only pink color was available at his disposal. In appearance as well as in taste it was truly an improvement over the initial product. The result was predictable and this creation of Diemer, which was called Double Bubble gum, became an instant hit. This marked the beginning of a set of successful attempts in bubble gum making and marketing.

In 1938, two brothers started a company in Brooklyn called Topps Gum. The gum was sold at cash registers and is considered to the first 'changemaker' as the marketing strategy was to get consumers to spend their change. During World War II, Topps Company, another gum giant introduced a new brand of bubblegum called Bazooka. Their aggressive marketing strategies involved the launching of a small comic strip based on the character Bazooka Joe which was offered as a package with the gums. This was the first time from when bubble gums started to represent fun and raw energy.

This became, and remains, one of the best selling bubble gums of all time and in 1953 they decided to include the first comic in each piece. In 1950, Topps introduced the first trading card but it w本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。