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China,thereby providingrelevant background information of the e-commerce.The second parallel text is theChinese article《新疆电子商务发展研究报告（2020）》which gives an account ofthe e-commerce development in the Xinjiang Uygur Autonomous Region.Someexpressions like“服务型网络零售额”,“实物型网络零售额”can be learned toensure the accuracy of target text.

Chapter Two Literature Review

2.1 Previous Studies on the Translation of Business Texts at Home

In view of a variety of business texts,studies on the translation of business textsincluding advertisements,business contracts,business letters and product instructionswill be reviewed.

In the first place,the studies on the translation of advertisements will bereviewed.Lu Zheng(2016)studies the translation of tourist advertising texts from theperspective of cross-cultural communication.The paper holds that tourist advertisingtexts reflect not only a nation’s special tourist resources,but also its customs,beliefsand values.As a matter of fact,the translation of tourist advertisements is across-cultural communication.Translators are required to focus not only on thecontent or message conveyed by tourism advertisements,but cultural differences ofthe source language and target language.In order to avoid unnecessary pragmaticfailure,the paper holds that some strategies including addition,omission,andborrowing can be used for the translation of tourist advertising texts.Wu Qingwen(2014),enlightened by Xu Yuanchong,expresses her opinions on the translation ofcommercial advertisements.She states that translators need to“reconstruct”thesource text at four levels.As for the translation of slang words,translators can rewritethe expressions through adaptation.Xiao Xinying(2021)carries out a study ontranslation of advertisements from ecological perspective.The paper explains themeanings and internal connections among“translational ecology”,the translatedversion and the translator in English Chinese translation of advertisements.Three“adaptive transformations”at linguistic,cultural and communicative levels areanalyzed in specific cases.Besides,free translation is chosen for the translation ofpuns in advertisements.

2.2 Previous Studies on the Translation of Business Texts Abroad

Similarly,there are lots of studies on the translation of business texts abroad.Thepresent author will mainly review the studies on the translation of business textsconcerning advertisements and commercial instructions.

Firstly,the previous research on the translation of advertisements will be shown.Sukur(2019)studies the translation of loanwords in print advertisements.The paperholds that translators’preferences and the lack of“native words”in naming specialproducts lead to the frequent use of loanwords in the Malay language advertisements.Strategies including“transference procedure”(borrowing and preserving the source language patterns)and“naturalization”(borrowing with spelling change)can be usedto translate loanwords.Halimah and Aljaroudi(2019)carry out research on thetranslation of English-Arabic B2C advertisements.They believe that the use offoreignizing strategies like transliteration,borrowing and literal translation will leadto linguistic and cultural inaccuracies.To solve these problems,the paper holds thatthe domesticating approach is appropriate for the translation of businessadvertisements.Boichuk and Oleksyshyna(2021)conduct research on本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。