英语论文网

the translationof advertising texts and slogans.As a skill of marketing,advertising has played animportant role in promoting business activities.In order to retain communicativefunctions of the source text,the paper holds that a strategy named“transcreation”canbe applied to translate business advertisements.Torresi(2010:80-86)thinks that thefunction of advertising texts lies in persuading readers to purchase something likeproducts or services,or to act in a special manner.It is appropriate to translate texts ofthis kind by means of cultural adaptation and rewriting to make business activitiessuccessful.

Chapter Three Theoretical Foundation.....................12

3.1 Introduction to Compensation Strategies.................................12

3.1.1 Traditional Translation Compensation Strategies....................12

3.1.2 Development of Compensation Strategies............................................13

Chapter Four Application of Translation Compensation Strategies in Translation......18

4.1 Application of Ke Ping’s Compensation Strategies...........................18

4.1.1 Annotation.................................18

4.1.2 Amplification...........................24

Chapter Five Conclusion............................36

5.1 Major Findings......................................36

5.2 Limitations and Suggestions............................37

Chapter Four Application of Translation Compensation Strategies inTranslation

4.1 Application of Ke Ping’s Compensation Strategies

4.1.1 Annotation

According to Ke Ping(1991:23-24),annotation has two forms:transliterationwith annotation and literal translation with annotation.As one of the forms of annotation,literal translation with annotation can be used in the translation ofculture-loaded expressions.There are some culture-loaded expressions includingoverseas companies,regional organizations,government policies,etc.in the sourcetext.Target readers may get puzzled due to the lack of cultural knowledge hidden inthese expressions.To solve this problem,in the following part,the strategy ofannotation will be utilized.

Example 1

ST:The crisis triggered a substantial downturn in international trade and required awrite-down of over US$2 trillion from financial institutions alone.

TT:此次危机导致国际贸易大幅下滑，仅金融机构的“减记”就要求超过两万亿美元。

注：“减记”（write-down）是一个会计术语，指的是当资产的公允市场价值（FMV）低于其账面价值而成为减值资产时，资产账面价值的减少。要减记的金额是资产的账面价值与企业以最理想的方式处置资产所能获得的现金数额之间的差额。

Chapter Five Conclusion

5.1 Major Findings

In this study,the application of compensation strategies in the translation ofCovid-19 and E-commerce:A Global Review is explored.The major findings are asfollows:

Firstly,the source text is a typical informative text.So,the present author shouldfocus on the conveyance of the original information accurately to target readersinstead of spending plenty of time and energy on the aesthetic effect.As a businesstext,the source text is characterized by numerous proper nouns,abbreviations andbusiness terms.Proper nouns include some e-commerce platforms like Tmall,Jumia,Lazada,and Merc本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。