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摘要：本文是一篇英国留学作业assignment。随着经济的不断发展，随着社会的不断进步，汽车行业进入了一个新的发展阶段，截至2002年,全世界有5.98亿辆轿车(大约每11人一辆车)。在全世界范围内,截至2007年，大约有8.09亿辆轿车和轻型卡车;他们每年燃烧了2600亿加仑的汽油和柴油燃料，而且这些燃料消耗的数量正在迅速增加,特别是在中国和印度。本文以印度汽车公司的发展为例探索汽车行业的发展特点和发展前景。

our marketing strategy including a description of how the marketing mix plays a key role in our roll out We know that there are other automakers out there vying for our business; mainly GM Chrysler, and Toyota to name a few, but we have a product that can outperform what those other companies offer.

PRODUCT- DIAMOND CAR

a) PRICE-Rs 2,85,000(excluding taxes)

b) Virtually every Auto Magazine in this country rate the DIAMOND as a great Car and only in the 1800 cc segment. Even my own personal opinions do not differ much from these auto magazines this is the only bike in this section in India so it has a great opportunity to catch this section of the market. The other competitor in this TATA INDICA and MARUTI WAGONR.

Marketing Overview:

Diamond Cars plans to focus on young first-time auto buyers, familes with second car needs and low-income adults aged 50 and over. To capture this market we plan to advertise with the local newspaper and radio. But, more importantly, is the support and participation that we will show in community activities.

Marketing Objectives:

Budget Cars's main marketing objective are to focus on the customers wants and needs and, at the same time, maintain a marketable selection of vehicles at all times. This will allow us to effectively influence and persuade them to buy.

MARKETING STRATEGY:

advertising:

Our main advertising strategy is to let our potential customer know that we are aware of their wants and needs and have quality inventory and prices. To prove it, we will let them know that if we don't have what they're looking for, we'll get it.

Marketing Budget:

From the time that Budget Cars takes possession, until the point of sale, the marketing budget will average $300.00 per unit. This includes the driver's expense, a safety check, repair work, if needed, reconditioning, and all forms and documents used to track market trends.

INDUSTRY DESCRIPTION

PRODUCTS AND SERVICES:

1. Initial Products and Services:

When we first open in January 1997, if the weather is typically like most northern Michigan winters, there will be snow on the ground. Purposely the inventory will be minimal and focus on 4x4 trucks, utility units, and a family budget row of used cars that will satisfy the second car needs.

2. Need for the Product and Service:

With the prices of new vehicles reaching an average of $20,000.00 plus, and continually raising each year, the used car, truck, and van market has become stronger. That's why Budget Cars is opening their doors in January 1997 to take a share of the market which is wide open in this area.

3. Major Suppliers:

A majority of the vehicles that Budget Cars will offer will come from auctions and new car dealerships. The auctions will be our major suppliers of late model vehicles and the new car dealerships will be an access to the vehicles 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。