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摘要：本文是一篇英国留学作业assignment。随着经济的不断发展，随着社会的不断进步，汽车行业进入了一个新的发展阶段，截至2002年,全世界有5.98亿辆轿车(大约每11人一辆车)。在全世界范围内,截至2007年，大约有8.09亿辆轿车和轻型卡车;他们每年燃烧了2600亿加仑的汽油和柴油燃料，而且这些燃料消耗的数量正在迅速增加,特别是在中国和印度。本文以印度汽车公司的发展为例探索汽车行业的发展特点和发展前景。

is aggressive in both new and used vehicle sales, with the majority of their used cars being higher priced program cars. Diamond is focused on new car sales. Diamond offers new and used vehicles but are not very aggressive. There are three older used car lots in town that maintain a license. Selling cars is not their main source of income. Very little, if any, priority is given to car sales.

PRICING:

Budget Cars is in a better position than our larger competitors because the overhead is much lower. All deals will be conducted between the owner and customer with no commission paid salesperson taking a cut from the profit made on the deal.The clean-up and reconditioning of all vehicles will be completed in house. This way we will be able to beat the larger dealers' prices every time and still make enough profit to maintain business expenses and build capital for future expansion. Our main goal will be to sell more for less and be known as 'Your Family Used Car Center.'

MARKETING MIX OF DIAMOND CAR

A marketing mix has four components which are the tactical components of a marketing plan. Also known as the 4Ps P's, the marketing mix elements are price place product, and promotion.

Diamond is a subcompact car manufactured by the Japanese manufacturer Bhishma car company limited The first-generation Diamond, codenamed SX8, was based on the EF Civic platform. It was designed for and sold in the South East Asian market only.

This Diamond is still a subcompact slotting beneath the Bhishma car company limited Civic, but a four-door sedan model instead for developing markets in Asia. A revised, face-lifted Diamond was released in 2000 and included sports sedan models powered by Bhishma car company Limiteds 2.5 L VTEC engines.

In November 2002 the second generation Diamond was released and included a four-wheel drive version. Like the contemporary Bhishma car company limited the Diamond is actually a rebadged Bhishma car company limited Fit in the Diamond's case a rebadged Fit Aria..

The newest Diamond was unveiled in Thailand on the 10th of September 2008 followed by India on 25th September 2008. Bhishma Car company limited also announced that the Diamond will be offered in selected European countries with a 1.4 liter i-VTEC engine mated to either a 5-speed manual or a 6-speed i-Shift automated manual transmission.

Product

Here we are dealing with Bhishma car company Limited's 3rd generation All-New Diamond with respect to the looks & design, interiors, Engine, gearbox, performance, features etc.

Looks and Design

Bhishma car company limited calls its design is Arrow shot. The looks of the new diamond is stunning or in other words we can say that it is an outstanding design among its competitors. The taut styling with lots of sharp cuts and the striking front and rear lights gives the new diamond a certain dynamism the other cars simply do not match. The tale lamp gives a look of BMW.

Interiors

Like the exterior, the diamond's interior本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。