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These findings are quite important for apparel (feel and touch) products. The research of Then and Delong (1999) noticed an increase to total apparel purchases if the web site offered a kind of secured transaction payment, a descent return policy, focus on product images and a variety of product sizes.

Shim et al. (2000), assumed for the consumers of the apparel products that are not going to be convinced by attributes such as the time which is necessary to conclude a transaction because they are going to enjoy their shopping experience. A virtual model image and cost incentives are more valuable to motivate apparel shoppers to buy online (Verton, 2001).

The contradictory conclusions clearly showed that online shopping intentions for apparel requires different combinations of online attributes and demographic data to be predicted (Watchravesringkan and shim, 2003).

The Use of the Attitudes to Predict Behavior-Attitudes-Behavior Relationship

Decades of research have indicated the existence of a relation between attitude and behavior, which is not stable, fundamentally complex and quite dependent to the circumstances (Cialdini, 2001). In addition, many researchers attempted to elicit the corresponding behaviors like Ajzen(1991), Ajzen and Fishbein (1980), Ajzen & Madden (1986), Bargh et al (1996) and Fazio et al (1982). Recent research reviewed the effects of attitude-influence strategies and behavior (Albarracin and Kumkale, 2003).

For example, an advertisement declares the beneficial act of a new vaccine generates expectations to the marketers of immediate response of the consumers to purchase the vaccine. However, influencing and motivational important pro-vaccine attitudes may affect the consumers to avoid the purchase of the vaccine (Albarraccin and Kumkale, 2003). There is a need to refer into the vast variety of the degree to which attitudes predict behavior (So et al., 2005).

Various researchers investigated the effects of the attitude-behavior relation with the prior experiences and thoughts (Ajzen, 2001). The influence of the cognitive load and good mood (Blessum et al., 1998) the existence of both direct and indirect experience and the accessibility of alternative actions (Posavac et al., 1997) towards an object.

Recent studies indicated the two theoretical perspectives which specified the processes by which attitudes form the behaviors (Albarracin 2006). According to the first one, attitudes are easily accessible and thus increase their influence on behavior when the consumer forms them because of a direct experience (Regan and Fazio, 1977).

Furthermore, they are even more affective when the consumers are highly motivated to think about the attitude object (Cacciopo and Rodriguez, 1986). Both direct experience and personal involvement urge people to generate their attitudes. As a result this cognitive work increases the availability of attitudes as a basis for future behavior (Foxall, 1993). The consumers accessibility to attitudes enables them to take decisions about behavi本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。