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英国电子商务留学论文参考范文-英国爱丁堡大学留学论文 [11]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2014-08-22编辑:felicia点击率:19480

论文字数:7326论文编号:org201408171151534820语种:英语 English地区:英国价格:免费论文

关键词:网上购物消费者developing profilesconsumersInternet shopping

摘要:本文是一篇电子商务留学论文。本文旨在发现随着网络的发展所产生的新兴网上购物的发展概况,在希腊,消费者已经通过互联网进行购买,消费者愿意采用网上购物作为一种创新的消费形式。通过对网上购物人口和行为数据的测量,调查分析了消费者对网购发展趋势和网上服装购物的态度。本文简要分析了网购的特点和发展。

or and process all the necessary information (Fazio, 1989).


Moreover, the specific access to the attitude increases the attitude-behavior association and the factors that increase attitude accessibility. When the consumers focus strongly on an issue the correspondence between attitude and behavior is extremely high (Cacciopo and Rodriguez, 1986). Additionally, the recurrent expression of the attitude and direct behavioral experience are associated with both the increase of attitude accessibility and attitude behavior correspondence (Fazio et al., 1982).


As a conclusion, the specific theory notes the positive relation of the amount of thought for an object to the verified expressions and reports of the attitude. Furthermore, the existence of a direct behavioral experience could increase the attitude accessibility and the connection between attitude and behavior (Albarracin and Kumkale, 2003).


According to Ajzen (1996), attitudes tend to be more stable when the data that shaped them is still relevant or exist when the consumer acts on behavior. Presumably, the formation of the information that gives way to attitudes significantly increases the attitude behavior relation. As a result when the initial information are relevant at the behavior point consumers will display greater attitude-behavior correspondence and will develop more stable attitudes and are going to experience important attitude-behavior correlations (Ajzen and Sexton, 1999). In contrast, attitudes towards objects and attitudes unrelated to behavioral outcomes may require additional cognitive work to define behavior (Glasman and Albarracin, 2003).


Attitudes are relatively a good prediction method to behavior. However the complexity of the human nature creates a number of limitations to the connection between attitudes and behavior (Hyytia and Kola, 2005):

Attitudes are not static and on the contrary they are subject to changes. The time interval between the measurement of the attitudes affects the relation between attitudes and behavior. Attitudes based on personal experience such us the purchase of a product are more stable than information gathered from secondary sources. Moreover, the social environment may create fundamental factors with a stronger impact on behavior than personal attitudes (Engel et al., 1993).


The easy acceptance of the attitudes as predictors of the consumers behavior demands the clear connection between these attitudes and the behavior. However, many researches focus on the formulation of behavior (Cialdini, 2001).


Attitudes must be assessed together to create an attitude-behavior relation (Eagly and Chaiken, 1993).


If past behaviors are still alive the recalled attitudes can not cause any affect to the recall procedure (McFarland and Fletcher, 1981).


Online Paisley Consumers Paisley behavior

The local culture described from the majority of the consumer behavior books as an important ingredient of the consumer behavior and moreover one of the perspectives of the segmentation (Jobber, 2007; Czinkota and Kotabe, 2001; Boyd et al., 2002; Hoyer and McI论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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