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When East Meets West---Report on the search of the Portman Ritz Carlton Shanghai-东方与西方的碰撞-上海波特曼丽嘉酒店的研究报告

论文作者:英语论文论文属性:报告 Report登出时间:2014-04-10编辑:caribany点击率:7489

论文字数:3240论文编号:org201404081048205169语种:英语 English地区:英国价格:免费论文

关键词:East Meets West东方与西方的碰撞cross-cultural跨文化challenges and benefits

摘要:本文以上海波特曼丽嘉酒店作为案例,以评估在中国的国际业务的跨文化的现象,通过收集多种类型的数据,例如,问卷调查,访谈和在文献中进行信息记录,。

When East Meets West---Report on the search of the Portman Ritz Carlton Shanghai

东方与西方的碰撞-上海波特曼丽嘉酒店的研究报告


Executive Summary  执行摘要

This report centers on foreign enterprises located in China in order to find out the possible challenges and benefits through conducting a research of one sample company that has attached more importance to fit with the nation’s cultural dimensions, including the customer attitudes, ethics, religion, social values and behaviors, language and literature, as well as the historical background. Additionally, this paper will also critically review how foreign managerial patterns will challenge or benefit Chinese local as well as international companies, before a number of recommendations associated with this issue being presented.
该报告对外国企业设在中国的公司,以找出通过样本公司来找到挑战和益处,越来越重视适应民族的文化维度,包括客户的态度,道德,宗教,社会研究,中心价值观和行为,语言和文学,以及历史背景。此外,本文也将审慎讨论外资企业的管理模式如何将挑战或好处惠及中国本土和国际公司,在给出相关的建议之前会讨论这个问题。


1. Introduction  引言

It is acceptable to say “a country’s culture can possibly be influenced by another country’s film, TV, book etc.” However, it becomes less convincing if the answer is too absolute. On one hand, as explained by Francesco and Gold (2005), more people are working in an industrial environment, namely “industrialization”. Also, globalization has created conditions for widening international exchange, which means people increasingly have access to the same type of information. This appears that diverse cultures may adapt themselves to a homogenous world culture through various media. In a word, it is an unavoidable force of cultural globalization.
一般来说:“一个国家的文化都不可能受其他国家的电影,电视,书籍等的影响”,不过,它变得越来越有说服力的答案太绝对了。一方面,由弗朗西斯和金(2005)的解释,更多的人是工作在工业环境中,即“产业化”。此外,全球化创造了条件,扩大国际交流,这意味着越来越多的人有机会获得相同类型的信息。这似乎是不同的文化可以通过各种媒体适应世界文化。总之,它是文化全球化的一个不可回避的力量。


However, on the other hand, the world is consisted of various political and religious philosophies and histories that lead to different cultures; moreover, many countries’ cultures are highly related to their politics, such as France (Francesco and Gold, Case 1, 2005) that may lead to a highlighting of difference carried by cultural clash, just like French and Canadians, who sought for a way to remove culture from the World Trade Organization, to preserve themselves from American cultural dominance (Francesco and Gold, Case 1, 2005).

This report will examine whether there are potential challenges and opportunities for managers of some multinational companies located in China that include diverse cultures. Also, a sample company will be applied in order to evaluate the general conditions as well as offer practical and timely recommendations for those enterprises.

2. Methodology  方法

With the purpose of evaluating the cross-cultural challenges and benefits of international enterprises in China, the paper calls for both the collection of quantitative and qualitative information in accordance with academic studies, organizational and individual information. Additionally, this report also aims to get the organizations, the managers and the employees’ feedback on the situation, includes interviews and questionnaires.

All in all, in order to offer the Ritz-Carlton Hotel a bright guideline on Chinese businesses. The论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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