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When East Meets West---Report on the search of the Portman Ritz Carlton Shanghai-东方与西方的碰撞-上海波特曼丽嘉酒店的研究报告

论文作者:英语论文论文属性:报告 Report登出时间:2014-04-10编辑:caribany点击率:7489

论文字数:3240论文编号:org201404081048205169语种:英语 English地区:英国价格:免费论文

关键词:East Meets West东方与西方的碰撞cross-cultural跨文化challenges and benefits


When East Meets West---Report on the search of the Portman Ritz Carlton Shanghai


Executive Summary  执行摘要

This report centers on foreign enterprises located in China in order to find out the possible challenges and benefits through conducting a research of one sample company that has attached more importance to fit with the nation’s cultural dimensions, including the customer attitudes, ethics, religion, social values and behaviors, language and literature, as well as the historical background. Additionally, this paper will also critically review how foreign managerial patterns will challenge or benefit Chinese local as well as international companies, before a number of recommendations associated with this issue being presented.

1. Introduction  引言

It is acceptable to say “a country’s culture can possibly be influenced by another country’s film, TV, book etc.” However, it becomes less convincing if the answer is too absolute. On one hand, as explained by Francesco and Gold (2005), more people are working in an industrial environment, namely “industrialization”. Also, globalization has created conditions for widening international exchange, which means people increasingly have access to the same type of information. This appears that diverse cultures may adapt themselves to a homogenous world culture through various media. In a word, it is an unavoidable force of cultural globalization.

However, on the other hand, the world is consisted of various political and religious philosophies and histories that lead to different cultures; moreover, many countries’ cultures are highly related to their politics, such as France (Francesco and Gold, Case 1, 2005) that may lead to a highlighting of difference carried by cultural clash, just like French and Canadians, who sought for a way to remove culture from the World Trade Organization, to preserve themselves from American cultural dominance (Francesco and Gold, Case 1, 2005).

This report will examine whether there are potential challenges and opportunities for managers of some multinational companies located in China that include diverse cultures. Also, a sample company will be applied in order to evaluate the general conditions as well as offer practical and timely recommendations for those enterprises.

2. Methodology  方法

With the purpose of evaluating the cross-cultural challenges and benefits of international enterprises in China, the paper calls for both the collection of quantitative and qualitative information in accordance with academic studies, organizational and individual information. Additionally, this report also aims to get the organizations, the managers and the employees’ feedback on the situation, includes interviews and questionnaires.

All in all, in order to offer the Ritz-Carlton Hotel a bright guideline on Chinese businesses. The论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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