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depth and intensity because he thinks differently. And similarly the reserved couples would treat them as cheap couple. This phenomenon is true in a variety of situations. People who are used to informal meetings of a group might think that adherence to formal meeting rules is strange and stilted. Employees in an organization where suits are worn every day may react with a strange feeling and questioning when they enter an organization where casual attire is standard practice. Someone from a culture that permits one man to have only one wife may find it quite inappropriate that another culture allows one man to have multiple wives. With regard to culture, the tendency for many people is to equate “different” with “wrong,” even though all cultural elements come about through essentially identical communication processes and this actually leads to the gap between the cross-cultural communication.

 

Cultures change over time. In fact, cultures are ever changing though the change is sometimes very slow and undeterminable. Many forces influence cultural change. As explained above, cultures are created through communication, and it is also through communication between individuals that cultures change over time. Each person involved in a communication brings the sum of his or her own experiences from other (past or present) culture memberships. In one sense we can say, any encounter between individuals in new relationships, groups, organizations, or societies is an intercultural communication event, and these varying cultural encounters influence the individual and the cultures over time. Travel and communication technologies also have a great greatly influence. The movement of messages from one cultural context to another, and in small and large ways, cultures comes to influence one another through communication. Phrases such as “melting pot,” “world community,” speak to the inevitability of intercultural influence and change.

 

Cultures are mainly invisible. Most of them characterizes cultures of relationships, groups, organizations, or societies is invisible to its members, much as the air is invisible to those who breathe it. Language, of course, is visible, as are greeting conventions, special symbols, places, and spaces. However, the special and defining meanings that these symbols, greetings, places, and spaces have for individuals in a culture are far less visible. For example, one can observe individuals kissing when they greet, but unless one has a good deal more cultural knowledge, it is difficult to determine what the behavior means in the context of the culture of their relationship, group, organization, or society. As another example, beefsteak is one of their special dishes in many cultures. However, in a country like India or any other country, if one were a vegetarian or a member of a culture where the cow is sacred, that same steak would have been treated in an entirely different manner and would not be accepted as a dish to be eaten.

 

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