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satisfaction from their work and if they are happy with their roles or feel valued and appreciated for their work. Their response to these queries will be a major influence in what employees say and do within and outside the company that can affect its image.

Employers who do not undertake such employee surveys are unaware that employees impact the bottom line and satisfied employees will be committed and loyal. They will project a positive image of the company and willingly do their best to satisfy customers.

Many research studies have highlighted the correlation between employee satisfaction and good customer service and as a consequence more profits. The studies reveal a distinct link between these factors.

Some key findings:

Customer satisfaction and loyalty directly impact profit and growth of the organisation

Better customer service means customer satisfaction and based on positive interactions with employees by customers, advocacy of the company by them to others

Satisfied employees provide better customer service

Congenial work environment translates to employee satisfaction

In essence, employers should have employee and customer satisfaction on their priority list when planning for business growth. For formulating such plans they need constant feedback from both. Any strategy for growth should be based on the belief that if employee satisfaction, loyalty and commitment can be gained then it will automatically lead to customer satisfaction and loyalty and consequently the growth of the business.

The link between happy employees and customer satisfaction is termed as the 'value profit chain'. An important aspect of this chain is the role of employees. Without doubt employee behaviour and attitude to work has a lot to do with the work environment. A positive environment leads to greater employee satisfaction whereas a negative one mars employee performance.

A Gallup survey of employees on workplace conditions that created a positive environment revealed the following:

Employees are happy when they are allowed to do what they are good at

When their opinion is taken into account

When there is a correlation between employee goals and organisational goals

Above all employees need to feel valued for their contribution to the company's growth. Fair compensation with employee participation in the decision making process will increase employee engagement. Open communication lines between the employer and employee are equally important.

Information regarding the company's performance and its vision will provide employees motivation and a cause to work for.

The belief that money is the sole motivating factor for employee happiness is outdated and also the belief that they should be thankful for having a job.

Employers who think that any investment or effort towards increasing employee satisfaction is a waste will see little growth of th本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。