摘要:Rhetoric use aims at increasing vividness of language. Vivid language can arouse audience’s interest, hold their attention, enhance their comprehension with imagery, and leave them with a fresh impression. Obama knew this when he was a university teacher many years ago.
emphasizes on the ethnic solidarity, mutual efforts to achieve his personal success. Also, humility is an absolutely necessary part in Obamacharm, during the campaign; Obama gave people the feeling of being affable.
For hundreds of years, by continuous efforts, African-Americans have more and more influence on the United States society. As an old saying goes: Heroes come from turbulence time. Obama with his magical personal charm, become a lucky dog. If it were not for his self-effort without good luck, we are afraid that there is no way for him to the White House. Obama can be elected when the president of Bush was unpopular, as well as his personal charm.
In a word, Obama won the election by his talent, eloquence, as well as the influence of social environment and Obamacharm.
3.2 Obamanism
The 2008 United States presidential election ended. Obama became the first African-American president in the United States history. It reflected the United States being changing. This is a different time and meanings on history of American election. It will have profound effect on domestic politics and foreign policy in the United States. Some experts considered that Obama’s success is reasonable because he made a perfect weld between Obamanism and American belief. The American belief, a cultural phenomenon and heritage, ever was regarded as Americans’ never-dried-up spiritual resources by any standard. Thereby, it cultivated American ancestors’ excellent characteristics and mighty spirit. Also, the American Dream is a summation of the values and national spirit of the United States. Besides, it has a time-honored history and various meanings and it refers to every aspect of American policy, economy, culture, etc.
There were three most pressing problems waiting for the new president:
First, the economic depression is caused by the financial crisis in the U.S.
Second, how to improve the international image of the United States.
Third, how to answer the tough question and solve problem about two wars in Iraq and Afghanistan.
The majority think that unipolar world has been or is being over. America must confront with the fact that some superpowers are arising and adopt appropriate coping strategies and decisions. With a “change” slogan, he made the results of the successful capture of a lot of supporters.
Then what is the Obamanism? It means a lot: change, peace, courage, democracy, liberty, opportunity and unyielding hope. Just like Obama answered on the beginning in his victory speech: if there is anyone out there who still doubts that America is a place where all things are possible, who still wonders if the dream of our founders is alive in our time, who still questions the power of our democracy, tonight is your answer. Obama run the country to promote his ideas and political
strategy, as well as freedom, equality, fraternity spirit. By winning the Nobel Peace Prize, he often referred to democracy, freedom, opportunity, unyielding hope, a new era of patriotism and a new sense of responsibility.
3.3 Technical Rhetoric
To convey his message, concepts and proposals, the President Obama is in want of using personal-pronouns as another property of speech words. The most frequently used personal pronouns are the first personal pronouns such as I (me) and we (us). Accurately speakin
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