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The Features of Advertising Language [10]

论文作者:None论文属性:硕士毕业论文 dissertation登出时间:2008-01-17编辑:点击率:24602

论文字数:2000论文编号:org200801172142535469语种:英语 English地区:中国价格:免费论文

关键词:FeaturesAdvertising Language

entally) should they have the patience to read it further—that’s the rule of all the advertisements. I also notice that only 10% of those advertisements include their advertiser’s brand, which shows that the public interest advertisements do not aim to propaganda any company or organization. Straight-line body copy is the most frequently used form—which is 50% of the 20 ads. 75% of those ads have used imperative sentences. Most of these sentences are urging readers to take action immediately for others or social ethics. All these data shows the fact that public interest advertising does not please readers by beautiful words or original ideas, but touch them through true feelings. Conclusion Advertising language as a special kind of language is very different from common language. It has its own features in morphology, syntax, and rhetorical devices. Simple and attractive are two general features of advertising English. Because there are different types of advertisements, and they are differed in the way of writing according to their target audience, the product or other aspects. Therefore, we must analyze the features of different kinds of advertisements, in order to find a proper position for our own advertisement, and choose methods fit it best. In the statistics of four groups of advertisements I find that: consumer advertising uses the widest range of forms and devices, whose main task is to attract readers and urge them to buy the product; business advertising, on the contrary, needn’t put much effort in attracting its readers, its words are more practical; service advertising has the similar feature as consumer advertising in the use of words, but the former describes more about its product in some imaginable way; public interest advertising is a nonprofit action, which however still needs to attract readers’ attention, tries to strike the reader in emotional way and urges them to take action immediately. 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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