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ention the use of it in the developing stages of small business. Despite the possible difficulties, the author decides to dig into the start up of clothes boutiques, to understand the macroeconomic, social background and the social network generated from the both, to print out the social network inside the businesses, make an attempt to understand the practical value of the social network in the small business in Shanghai. And at the same time, to understand the impact the small shops on the social network, if there is any.
1.2 The project
Shanghai is determined to be a fashion centre in China, even in the world, making great profit from this industry. It is amazing to see that nearly in every street there are at least several clothes boutiques, some starting up and some shutting down every day, but there are always the same numbers are operating and making money. There are what are the factors in the economy that drive the businesses to start up and make their contribution to the retailing industry one after another? There are 1870 one-shop boutiques and 10000 chain store shops in Shanghai in 2006,with all together 46700 persons employed (Shanghai Civil Service Bureau). Many believe that Shanghai has the social, cultural and economic advantages to make that possible, especially through all kinds of networks. The marvellous courage and motivation of entrepreneurs are personal and individual related to their respective background and social network. We are to asset the beliefs. So we are now at the threshold to probe into a network casting over the society at large, small business, the entrepreneur, family and other businesses. To make our work easier, this paper takes the entrepreneur as the centre of the network, in an attempt to study the dynamics of the whole net.
2.3Aims and Objectives
This report, taking a position to view clothes retailing business as a member of the small business family, is to investigate it with Entrepreneurship theories to find out all its secrets and charming. As a small business, the creator and the clothes boutique need to get resources from different social networks at different developing stages, such as emotional support, information, and fund. In this paper, focus is set on social networks and business success among a sample of small-scale entrepreneurs operating in the clothes retailing business in Shanghai.
The objectives of the paper are:
1. What is the relationship between sociocultural contexts, personal relationships, and the ability to enact one’s environment and make a success in business?
2. What relationships and what kinds of relationships are necessary for an entrepreneur at different stages of a small business?
3. How are the relationships different for the two types of small businesses which represent the single shop business and chain stores?
4. How can entrepreneurs have an opportunity to develop social relations and to modify cultural bonds?
5. What can we learn from the success and failure from the examined businesses?
The project is organized in six parts. After this introduction follows the literature review of entrepreneurship to draw a picture of the basic theories, their development and their main applications in previous studies. Since the main features of the business studied are related to their social network, the project focuses on the findings on relations between social networks and business success. And other relate本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。