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d re-cycle materials to pack each prodcut, etc. In brief, companies have to consider the new product development process as part of the green supply chain strategy.

The development, implementation and commitment of green supply strategy are not only to fulfill the customer needs; but also to meet general public's expectations to improve and enhance the role in social responsibility and environmental concerns. In exchange, the company will gain sustainable competitive advantage in the industry.

4.可持续性和供应商管理——4. Sustainability and Suppliers Management

One of the bigger issues facing companies these days is the actions of suppliers. Companies today are being held accountable for environmental or social problems created by their suppliers.

Corporate buying practices can impact suppliers' ability to improve their business conduct. Pressure on cost and efficiency can force suppliers to contravene some of their own standards in order to meet their customers' commercial requirements. But as the opposite effect, companies can use their purchasing power to help install best practices in small and medium-sized companies.

In fact, the companies that engage their suppliers around these issues constitute one of the most important drivers for spreading corporate green and sustainable principles around the world. Collaboration is the key.

Many companies are performing environmental audits or implementing rules of conduct to check the actions of their suppliers.

The most successful green efforts in supply chains are based on the creation of value by sharing with suppliers and subcontractors the intelligence and know-how about environmental and emerging regulatory issues and emerging technologies. Suppliers and customers can strengthen each other's performance, share cost of ownership and social license to operate and create a reciprocal value. Supply chain sustainability must be driven by the originating manufacturers that rely on deep tiers of suppliers and vendors for their products.

The reported supplier human rights and environmental violations done by Apple's suppliers, is an example of the challenges that suppliers face in managing or influencing these issues on the ground. Apple recently did the right thing by transparently releasing its Apple Supplier Responsibility 2011 Progress Report, which underscored just how challenging and difficult multi-tiered supply chain management can be.

GE and other multi-national companies- including Wal-Mart, Honeywell, Citibank and SABIC Innovative Plastics- have partnered to create the EHS Academy in Guangdong Chinese province. The objective of this non-profit venture is to create a better trained and capable workforce of environmental, health and safety professionals and give them the management, implementation and technical knowledge to be able to proactively ensure that real performance is sustainable and integrated fully into the overall business strategy and operating system of a company. Chinese regulatory agencies are also invited to participate as well. The model that GE is using in China offers a positive example of collaborative innovation.

One of the main difficulties is the enforcing of supplier sustainability, spceially in growing economies like China or India. Only a small percentage of suppliers meet the requirem本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。