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A study of the role of Internet in the market strategy of the Multinational cooperation
Chapter 1 introduction
1.1 Preface
In today’s global environment, tradition Marketing strategy is traditional becoming outdated, as the business world realizes that use of internet can lead to important competitive advantage. The Internet enabled innovation had created new business models for companies. The Internet has ushered in a new era of global information.

The Internet is an extensive network that helps to connect many independent networks across the world. The internet has spurred new innovation and new possibilities, and has now emerged as perhaps the most compelling enabler for marketing strategy.

Company can use internet for its marketing strategy, as well as promote and publicize their product and brand, this enable more and more people to see and read about their products on the internet. This can vastly improve the efficiency of scientific research. Company use of internet for marketing strategy can market and get request for quote on company’s product from new and current customers. Company use of the internet for marketing strategy can get information about the price officered by the competitor. It can reduce excess capacity and stock and get the best market price, and reduce administrative overheads. Company use of internet for marketing strategy also means supporting marketing strategy function.

The purpose of this project is to conduct a study on the role of internet in the marketing strategy the Multinational cooperation, Dell is the representative of successful of internet for its marketing strategy. The project gives a detailed analysis on Dell's strategy idea, marketing strategy, and how dell use of internet for implementation of its marketing strategy. The study aims to describe the relationship between internet and marketing strategy.

Content page
Chapter 1 introduction 2
1.1 Preface 2
1.2 The project research question 3
1.3 the project structure 4
1.4 The research Method which the author uses 5
Chapter 2 literature review 6
2.1 Definition of marketing strategy 6
2.2 Main content of marketing strategy 7
2.21 Porter’s generic strategy 7
2.22 Ansoff’s matrix 9
Existing 10
2.3 Marketing strategy model (marketing Mix- 4Ps) 12
Chapter 3 introduction of Dell 14
3.1 Development of Dell 14
3.2 Dell expand sales market for china 16
3.3 Dell as a Representative Marketer in Information Age 16
Chapter 4 marketing strategy analysis of Dell 18
4.1 Porter generic strategy of Dell use (focus strategy through using of internet) 18
4.11 Dell’s focus differentiation( different strategy for special segmentation) 18
4.12 Dell’s Focus cost (direct model for lower cost) 20
4.2 Ansoff’s matrix strategy of Dell use (marketing development-vertical interpretation strategy) 22
Existing 22
4.3 Analyses the 4 Ps of Dell 26
4.31 Product 26
4.32 adverting and promotion 28
4.33. Place-internet sale 28
4.34 price 29
4.4 Dell Competitive strategy 31
Chapter 5 the role of internet in the marketing strategy of the Dell’s development in China 35
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