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re of project 6
Chapter 2 literature review 7
2.1 Brand strategy 7
2.2 The element of brand strategy 10
2.3The important of implementation brand strategy in Chinese beer industry 12
2.4Foreign competitor’s brand strategy 13
2.5Market analysis (PEST analysis) 15
Figure4 Key Indicators - PRC 17
Chapter 3 research methodology 21
3.1research approach 21
3.2 research design 22
3.21 Questionnaire survey 22
3.22 Case study 25
3.3 Collection method 25
3.4 Limitation of research 27
Chapter 4 Questionnaire survey 28
Chapter 5 Qingdao brand case study 35
5.1 Qingdao beer 35
5.2 CR snow 35
Chapter 6 conclusion and recommendation 40
6.1 conclusions 40
6.2 recommendations 40
6.3 Limitations of this dissertation 47
6.4 Further scope 48
Reference 48

论文题目：Analysis for chinese industry implements brand strategy
论文详细要求：Insruction 论文指导
您的研究方向：MBA英国
要求字数：16000
论文用途：硕士论文 Master Degree

Project Title:
Analysis for Chinese Beer industry implements Brand Strategy

Project Background:
At present, China's per capita consumption of beer products, or 17.5,
25.3 liters per capita and the level of the world there is still a
considerable gap, huge development potential. With World Trading
Organization accession, foreign beer brands will not neglect the huge
potential of China's beer market. They bring not only capital and
technology, and more importantly the brand name. This can also beer
brand in the domestic market from abroad that the current situation in
China has started to see foreign brand beer brand competition. Price
competition is extremely detrimental to the long-term development in
the face of increasingly fierce domestic and foreign competition,
price competition will make enterprises more passive, especially in
the face of the strong impact of foreign brands, domestic beer
enterprises should fundamentally change the marketing idea, going
low-level price competition, brand building the concept of competition
competitive brands, and implement the brand development strategy,
enhance the overall efficiency of the domestic beer industry and
international competitiveness in the market.
Based on these factors, The research purpose is to identity that how
to implement effective brand strategy for Chinese beer industry。The
whole project will be divided into three parts:
The first part is to identity that implementing brand strategy is very
important to Chinese Beer enterprise currently.（Analyze Chinese beer
market situation）
The second part is that comparison with main competitor brand
strategy. To find out that how brand strategy was implemented by
competitor.
 According to previous research and analysis, The final part is that I
will give some suggestion on how Chinese Beer enterprise should
develop their brand strategy and detail tactic. (For example, brand
expansion, brand mergers, Brand Maintenance)

Objective:
1. Establish the necessary for implementing brand strategy of Chinese Beer enterprise. (Analyze Chinese beer market situation).
2. How customer profiles affect brand strategy implementing?
3. Identify competi本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。