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1. How does an investigation of social-cultural influence provide insights for international marketing? [3]

论文作者:51lunwen论文属性:短文 essay登出时间:2008-09-16编辑:点击率:11443

论文字数:1092论文编号:org200809160733121368语种:英语 English地区:英国价格:免费论文

关键词:investigationsocial-culturalinternational marketingHuman resource management

R>Can better apply specialized skilled
Can be viewed as an insider
Disadvantages Difficult to manage
Dilution of control
Greater risk than exporting a & licensing
May be impossible to recover capital 
Disagreement on third party markets to serve  Higher risk
Requires more resources
and commitment
May be difficult to manage the local resources

Case:
Quebecor World will print 20 billion directory pages a year in Mexico, equal to more than 75 per cent of the Mexican directory market. Which make use of the following two points: FDI by acquisition; FDI will increase capacity, and competitiveness of target.
Different modes of entry may be more appropriate under different circumstances, and the mode of entry is an important factor in the success of the project. If the partners carefully map out in advance what they expect to achieve and how, then many problems can be overcome.
3. Acquisition (large consumer manufacture):

Introduction:
Under the condition of modern enterprise system and market economy, “acquisition” often refers to a legal act for an enterprise to acquire the control power and managing power of another enterprise through a certain channel. Which is also known as a takeover, is the buying of one company (the ‘target’) by another. An acquisition may be friendly or hostile. In the former case, the companies cooperate in negotiations; in the latter case, the takeover target is unwilling to be bought or the target's board has no prior knowledge of the offer.

Types of acquisition:
The buyer buys the shares, and therefore controls the target company being purchased. Ownership control of the company in turn conveys effective control over the assets of the company, but since the company is acquired as a going business; such transaction carries all of the liabilities accrued by that business over its past and all of the risks that company faces in its commercial environment.

The buyer buys the assets of the target company. The cash the target receives from the sell-off is paid back to its shareholders. Such transaction leaves the target company as an empty shell. A buyer often structures the transaction as an asset purchase to "cherry-pick" the assets. A disadvantage of this structure is the tax that many jurisdictions.

Recently, along with the development of the economic, the scale of the acquisition becomes overwhelming and the phenomenon more normal. The main ways of acquisition of Chinese listed companies by foreign capital are the following: acquisition by agreement, acquisition by offer, increasing to issue B share to certain people, indirect acquisition, entering into Chinese listed companies by way of joining the process of changing state assets creditors’ rights into stock interests, forming Chinese-foreign joint ventures and so on. Based the background of economic globalization, acquisition of Chinese enterprises by foreign capital has become the main international direct investment way by foreign countries. Chinese listed companies are their main objects.

Example
Agilent's acquisition of IBM's array and charge test assets combines IBM's technology and product knowledge, its large installed base, and its market recognition. The acquisition is being integrated论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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