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1 Introduction
Nowadays, we have entered Internet economic period based on Internet Computer network appearing rapidly changed people living style, having a great effect on enterprise marketing. In order to suit consumers’ new characteristic of Internet times, enterprises all over the world are researching how to develop new Internet marketing. Internet marketing has become important style of enterprise marketing activity. The world is changing fast with the development of dot com technology as an area of business. As noted by Mkelinen (2005), over the past decade electronic commerce (e-commerce) has evolved from a novelty to a generally accepted business method. With the predominance of networking and multimedia, e-commerce offers both merchants and consumers a broad range of business opportunities limited only by the imagination. According to statistics, the volume of online customer spending in 2007 reached $343.2 billion, growing 22% from 2006. This significant growth demonstrates the compelling advantages of e-commerce.Among all the e-commerce models, the electronic auction (e-auction) is outstanding. It entered the mainstream market some years ago, with the introduction of the consumer-to-consumer (C2C) concept. As a new breed of e-commerce, e-auctions have overcome the limitations of traditional 本文出自www.51lunwen.org，在代写英语毕业论文与留学生论文方面具有丰富的经验！如果需要原创英语论文，英文论文请联系 QQ：949925041 commercial modes, creating new patterns for both organizations and individuals. Taobao, one of the biggest online shopping websites has annual revenue of $3.3 billion. Meanwhile, individual transactions online are developing through e-business websites.Our Internet marketing research is slowly developing, having no good effect .In order to have good effect on Internet marketing, we should understand the target market of consumer facing, We can make relevant marketing strategy of target consumer, depending on enough knowledge of marketing consumer ,so as to satisfy consumer need, elevating enterprise Internet marketing efficiency, getting relevant. The great difference between the e-commerce market and the traditional physical market has caused the online consumer shopping behaviours to vary largely from the traditional consumer behaviours. In this article, I analyse the impacts of some factors. The aim of this article is to explore something useful for the online retailers, so that they can make optimal Internet marketing strategy and choose appropriate Internet marketing tools.
1.1 Research area and background
2 Literature Review
2.1 satisfaction and loyalty of consumer behaviour
2.2 factors that affect on-line consumer behaviours
2.3 empirical investigations on on-line consumer behaviours
2.4 research on Taobao marketing
3 Research Methods
3.1 qualitative research methods and quantitative research methods
3.1.1 Data Collection Design
3.1.1 Secondary data design
3.1.3 Data Sampling
3.2 Historical Method
3.3 Case Study
4 Case study :taobao
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5.2 The demographic profile of the respondents
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5.2.7 most Internet sites: a □ home, b □ Office, c □ School, d □ Internet cafes, e □ Library, f □ Other
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5.3.5 payment methods, such as credit cards, remittance
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5.4 market positioning analysis of Taobao C2C business,
5.4.1 behaviours characteristics of Online shopping consumer
5.4.2