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论文作者:留学生论文论文属性:学期论文 termpaper登出时间:2010-11-18编辑:anne点击率:2644
论文字数:4087论文编号:org201011181325269362语种:英语 English地区:英国价格:$ 33
关键词:Strategic Marketing PlanningCompany ObjectiveManagement TeamWriter ResourcesEconomic Trends
1. Introduction
Jazzwise is the UK’s biggest selling jazz monthly maganize, which is available in most major territories or countries worldwide such as the UK, United States, Germany, Canada, France, Ireland, Italy, Netherlands, Australia, Norway and etc. Jazzwise maganize was launched in 1997. From the year of 1997 to the year of 2010, Jazzwise has gradually changed the way of looking and thinking with 英国essay its own attitude and passion by the special management and operation, and has forged its brand image nationally and wordwidely. Now, Jazzwise maganize becomes the leading English-language jazz maganize in Europe.
Table of Content
1. Introduction
2. Company Analysis
2.1 Mission Statement
2.2 Company Objective
2.3 Company Resource Audit
3. Customer Analysis
3.1 Market Segments
3.2 Customer Motivation
4. Market Analysis
4.1 Market Definition
4.2 Market Trends
5. Competitor Analysis
5.1 Identify Competitors
5.2 Evaluation of Competitors
6. Environment Analysis
6.1 Management Team and Writer Resources
6.2 Demographic and Economic Trends
7. SWOT Analysis
8. Strategic Marketing Plan
8.1 Current Market Strategy Analysis
8.2 Future Marketing Plan
9. Monitoring and Control
10. Conclusion
11. Bibliography
12. Appendix
11 Bibliography
[1] https://www.jazzwise.com/
[2] Mellahi, K., Frynas, J.G., Finlay, P. (2005) Global strategic management. UK: Oxford University Press
[3] https://www.jazzwisemagazine.com/
[4] Danziger, Pamela (2004) Why people buy things they don’t need: understing and predicting consumer behaviour Dearborn Trade Publishing. p. 38
[5] https://www.jazzjournal.co.uk/
[6] https://www.jazzservices.org.uk/
[7] Kerzner H. (2009) Project management: a systems approach to planning, scheduling and ontrolling John Wiley & Sons, Inc. Hoboken, New Jersey p.572-575
[8] Richard E. Stanley (1982) Promotion: advertising, publicity, personal selling, sales promotion 2nd ed. Prentice-Hall p.51,105
[9] https://www.bbc.co.uk/radio3/jazz/
代写需求
论文题目:Strategic Marketing Planning
论文语种:英文
您的研究方向:Marketing
是否有数据处理要求:否
您的国家:英国
您的学校背景:中等
要求字数:3500
论文用途:硕士课程论文 Master Assignment
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:老师您好,这篇论文是关于英国这边一个叫做jazzwise的公司的,3500字。我的一个朋友上周也是这个制定留学生论文题目给你们发了代写需求。附件里面有相关的要求和介绍,我另外又找了一些信息放在里面了,希望能有帮助,还有一个资料等收到你的回复后再发去你的邮箱,因为大小超过3M了。非常感谢!