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Executive summary
Australia sees a high rate of people going missing every year. This situation has come to the attention of the government and many other 代写留学生论文NGOs. Every year considerable time and money is wasted on locating missing persons because people are not motivated to do reporting. This campaign planning report aims to encourage more people to take the initiative to report missing persons, especially those who work in a hotel and are likely to come across missing persons in their workplace.

The report will be organized in 8 sections. In the first and second section, the report will discuss the background information that inspires the report and analyze the current situation of reporting missing persons in Australia. In the third and fourth section, the report will identify the target audiences of the campaign and its major objectives. The report will then continue to make a short analysis on the target audiences and the competing behaviors in the fifth section. A https://www.51lunwen.org/liuxuelunwendx/positioning statement will be crafted in section six. Section seven directs the focus to the 4P marketing strategies and will explain in detailed how the plan will be carried out. An evaluation plan will be discussed in the last section to measure the outcome of the campaign. Finally, the report will put forward some recommendations in the conclusion.

Table of Content
Introduction 4
1.0 Background, purpose and focus for plan 4
1.1 Background information leading to the development of the plan 4
1.2 Campaign purpose and intended impact 4
1.3 Campaign focus 5
2.0 Situation analysis 5
2.1 Internal strength to maximize 5
2.2 Internal weakness to minimize 5
2.3 External advantages 5
2.4 External threats 6
2.5 Prior and similar efforts  6
3.0 Select target audience 6
3.1 Primary target audience 6
3.2 Additional target audience 7
4.0 Set objectives and goals 7
4.1 Behavioral objective 7
4.2 Knowledge objective 7
4.3 Belief objective 7
4.4 Quantifiable and measurable goals  7
5.0 Analyze target audience and competition 8
5.1 Barriers 8
5.2 Benefits 8
5.3 Competing alternative behaviors 9
5.4 Benefits associated with the behaviors 9
5.5 Cost associated with the behaviors 9
6.0 Positioning Statement 9
7.0 Develop marketing strategies 9
7.1 Design the product platform 9
7.2 Price and monetary incentives and disincentives 11
7.3 Place: making access convenient 12
7.4 Promotion 13
8.0 Evaluation and monitoring plan 15
8.1 Purpose 15
8.2 Parties for the result to present 15
8.3 Goals to measure 15
8.4 Technologies and methodologies for evaluation 15
8.5 When to take measurement 15
8.6 Reporting the measurements 16
9.0 Conclusion 16
10.0 References list 17

Introduction
In Australia, 35,000 people are reported gone missing every year, with a large number of missing person cases go unreported. This situation places great pressure on government agencies and families with missing persons. To prevent the situation from getting worse, there are a lot every Australian can do. Effective missing person reports can help the Police or other missing people tracing organizations to本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。