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Executive summary
Nestle plays the leading role in the food industry worldwide. Its management strategies have set good example for many organizations at home and abroad. However, Nestle also experienced several problems in 代写留学生论文its development. This article will first identify some issues facing Nestle. Then the characteristics of the current competitive landscape will be analysed, including its network based organizational structure, globalization strategies, high technology and wide knowledge in Nestle and its strategic flexibility in different periods and problems. https://www.51lunwen.org/strategy/After that the vision and mission, Nestlé’s relationships with stakeholders and acquisition strategy will be discussed. Strategic leadership is also an important factor for Nestle’s great success in the world. It includes the strategic vision and principle, product and brand and communication strategies and promotion mix. Finally, some recommendations will be given for Nestle.

 Table of contents
1.0 Introduction……………………………………………………………………3
2.0 Identification of issues…………………………………………………………3
3.0 Characteristics of the Current Competitive Landscape……………………..5
   3.1 Network-based organizational structure…………………………………5
   3.2 Globalization of Nestle…………………………………………………….6
   3.3 High technology and wide knowledge in Nestle…………………………7
   3.4 Strategic flexibility…………………………………………………………7
4.0 Vision and Mission……………………………………………………………..8
5.0 Relationships with Stakeholders………………………………………………8
6.0 Acquisition Strategy…………………………………………………………...9
7.0 Strategic Leadership…………………………………………………………..9
7.1 Strategic vision and principle…………………………………………….9
   7.2 Product and Brand……………………………………………………….10
8.0 Recommendations…………………………………………………………….10
Conclusion
References

1.0 Introduction
With more than 140-year history, Nestle Group originates from Switzerland. It produced baby food in the beginning. At present, Nestle has been the world largest food manufacturer; it has more than 500 factories in over 80 countries all over the world. There are about 25, 0000 employees in this group. In 2005, Nestle Group’s sales volume reached CHF 91 billion, increasing 7.5%. The net profit made the record, reaching CHF 8 billion. It is well-known for its chocolate and instant coffee. Senior staff in Nestle headquarters has extensive knowledge of the world and a variety of experiences and also has a deep understanding of the food business. The company focuses on the balance of its products and geographic distribution. Nestle encourages the independence of the each branch, it also tries to ensure the integrity of the company (Bordo et al 2003); this goal is realized through a stable supply of raw materials from the headquarters and regular plenary session. Without the permission of headquarters, branch companies can not introduce new products; long-term planning and budget must be submitted to headquarters to ensure technology, products and information exchanges. Nestle has close relations with national trade unions and with labor unions in Europe. In the Third World and the United States is not always the case. Therefore, the company's baby food Marketing strategies are often criticized and thus be resisted. In the early seventies, the company's baby products’ sales in the Third World's accounted for 50%, though it has been on a global scale sanctions and 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。