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) of modern marketing (Sally and Lyndon2001, p.2). A company’s marketing strategy is based on market segmentation and positioning. To what extend a brand is successful is based on effective positioning (Girish and Junyean 2002, p.1). With a specific segmentation, it is easier for enterprises to understand the needs of consumers. Enterprises can target their own businesses market according to their own business ideas, principles and production technology and marketing power and determine their own targeted clients. Targeting a small market can help facilitate the development of special marketing strategy. Meanwhile, in the segmented market, information and feedback can be easily obtained. Once consumer demand changed, enterprises can quickly change marketing strategy and develop appropriate measures to adapt to changes in market demand. The customer approach of segmentation suggests focusing on customers and their needs. With development of marketing theory, an integrated segmentation strategy has been promoted that an enterprise could start with its given resources first and then figure out the customer needs, which could satisfy with those resources on a competitive basis (Datta 1996).

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