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The Role of Marketing strategy in China’s Auto Industry
Abstract
Since China became a member of the World Trade Organization in 2001, Chinese economic has been growing faster and faster. In recent years, China has made rapid development of auto industry come true. The ratio of auto industry output value in the Gross National Product has been rising uninterruptedly. Experts predict that by 2010, China’s auto industry will be expected to become a truly national pillar industry. But there is increasingly market competition. While in the face of the ever-changing market, the rapid reaction ability to the market and advanced Marketing tool swill speed up survival of the fittest of China’s auto industry. With the passage of history, China’s auto market has gradually become mature and has become a big industry and played a pivotal role in national economic development and employment of the population. After joined into WTO, the market competition that China has been faced with was more and more fierce. As a saying goes that business is as cruel as battlefield. For traditional thinking of sales, Marketing means market competition, means to defeat rivals through a variety of ways of Marketing. The purpose of Marketing is to create a sound marketing system and a sound car-structured of car sales market. Marketing is the need that protecting the healthy development of China’s auto industry, and making China’s auto industry blend into the international market. For these reasons, China’s auto industry should and must show great foresight, bring forth new ideas. From the evolution 代写留学生论文of history point of view, China’s auto industry should and must regard marketing strategy as the most major strategy to consider. This paper will combine primary data with secondary data and make use of case study and questionnaire survey to analyze findings collected by SPSS, this kind of statistical method. In doing so we will know that Marketing strategy in China’s auto industry is in an important position.

Key Words
Marketing Strategy     China’s Auto Industry     the Role       the Problem

Table of Contents
1. Introduction
1.1Introduction Research Background
1.2 Research Objective
1.3 Motivation of Study
1.4 Chapter Outline
2. Literature review
  2.1 Introduction
2.2 China Automobile Industry
2.2.1 Auto Companies from China
 2.2.2 Auto industry’s output
2.3 Auto Companies Make Use of Merger and Reorganization Strategy to Gain the Competitive Advantages
2.4 Marketing Strategy Model (Marketing Mix-4Ps)
2.5 Previous Research of Marketing Strategy of China Auto Industry
2.6 Porter’s Generic Strategy
2.7 Ansoff’s Matrix
2.8 other study
3. Methodology
  3.1 Introduction
  3.2 Research Approach
  3.3 Research Design
    3.3.1 Introduction of Case Study
3.3.2 https://www.51lunwen.org/marketing/Introduction of Questionnaire Survey
  3.4 Limitations of Research
4. Case study
  4.1 Introduction
  4.2 The Role of Marketing Strategy for China Domestic Auto Industry
4.2.1 FAW-Volkswagen
4.2.2 Chery QQ

4.2.3 Shanghai GM
  4.3 The Role of Marketing Strategy for Multi Auto Industry
4.3.1 Audi
4.3.2 Toyota
4.3.3 BMW
5. Research Findings
  5.1 Introduction
  5.2 Analyzing Research Results from Customers本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。