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摘要：It is a critical task for Food Company to maintain the current market and engage the potential market in the UK in the case of how it should design and implement the marketing research to develop the attractive healthier eating products with new technologies and innovative ingredients.

Executive Summary

According to the research, healthy eating products have wide range consumption in the UK for many years, especially for adults. There are 83% of adults eat fresh fruits and vegetables during a typical day. Also, the healthy foods are welcomed by more and more young people. The increasing demand trend on healthy foods urges the Food Company to develop the different and innovative healthy eating products that be distinguished from the current market.

Food Company has to make sure the design of Marketing research could match its strategic goals. In this paper, I would utilize and analyze the secondary data, select accurate information, apply the proper marketing research concepts, to propose the theoretical and feasible solutions.

Table of Contents

Executive Summary
1. Introduction
1.1 Purposes
1.2 Problem Definition
2. Background
3. Research Design—Basics
3.1 Methodology and Data Collection
3.2 Design Framework
4. Research Design—Data Evaluation and Analysis
4.1 Current Healthy Eating Product Market Analysis
4.2 Customer Analysis
4.3 4P’s and Competitor Analysis
4.4 Positioning Analysis
5. Recommendation
6. Conclusion
7. References
8. Appendixes

7. References

Kate T., 2005, ‘Welsh Healthy Options Award’, Times Online, [internet].1 June. Available at: https://www.thetimes.co.uk/tto/public/sitesearch.do?querystring=Welsh+Healthy+Options+Award&p=tto&pf=all&bl=on
[accessed 4 April 2011]

Bruce W., Robert, S., David L., 2002,marketing strategies courswork Marketing Research: Text and Cases. Best Busines Books, The Hacorth Press Inc. Binghamton, NY.

Nick H., Carol-Ann M., 2004, Market Research in Practice: A Guide to the Basics, Kogan Page Limited, Great Britain

Carl D., Roger G., 1998, Marketing Research Essentials 2ed, South-Western College Publishing, Cincinnati, Ohio.

WAG (Welsh Assemble Governement), 2004, ‘Health Challenge Wales in 2004’ WAG, London.

Peter J., Daphne C., David H., Ian E. 2005, ‘Corporate social responsibility: a case study of the UK's leading food retailers’, British Food Journal, Vol. 107, no. 6, pp.423-435.

Edwina D. 2002, ‘Case Study—Tesco’, Direct Response, August/September, pp. 33-34.

Mintel, 2004, ‘Mintel Food Retailing-UK’ Mintel, November, London

Associated British Foods PLC, 2010, ‘A Measure of our Success—Annual Report and Accounts 2010’, Operating Overview, Grocery and Ingredients, pp. 22-29

Northern Foods PLC, 2008/09, ‘Making great tasting food—Annual Report and Accounts 2008/09’, Operating Overview. pp. 5-25

Unilever PLC, 2009, ‘Creating a better future every day—Annual Report and Accounts 2009’, Strategy, Winning with brands and innovation, pp. 11本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。